Roku has enabled Nielsen four-screen measurement across traditional TV, connected TV, mobile, and desktop.
Streaming TV Only 26% of Market But Growing Fast
Streaming TV may be constantly in the news, with a new service seemingly cropping up every week, but it still comprises a minority of the market.
ComScore Study – Marketing Power Of Podcasts Is Huge
A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once…
Nielsen Looks At What Shoppers Do (And Don’t Do) Online
Nielsen recently released some findings from its Global Connected Commerce survey looking at what connected shoppers are doing (and not doing) online. One big takeaway is that shoppers are not only “showrooming” (browsing in stores to buy online), but are…
Facebook Messenger Is The Fastest Growing of the Top Apps In the U.S.
It’s no surprise that Facebook Messenger continues to grow, but according to new data from Nielsen, it’s actually the fastest growing app in the U.S. It’s still behind Facebook and YouTube, but is very close to catching YouTube, which is…
Include These Types Of Content In Your Business App To Get More Sales
People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using…
Nielsen: 22% Of Americans Doing Holiday Shopping Already
Nielsen released some figures on holiday shopping trends as the season approaches. For many, it’s already here. The holiday shopping season may not be getting off to as big a bang as it did last year, but it’s obviously expected…
Nielsen To Online Retailers: Age Matters
Not surprisingly, Millennials (age 21-34) are leading the way in online shopping compared to other age groups, according to a report from Nielsen. This age group comprises at least half of all those surveyed who plan to make an online…
Mobile App Use Up As Number Of Apps Being Used Remains Flat
Nielsen recently released some research looking at mobile app usage, finding that while app usage is up, the number of apps being used isn’t really changing. According to the report, American adults spent 30 hours and fifteen minutes per month…