ComScore Study – Marketing Power Of Podcasts Is Huge

A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once…

Nielsen Looks At What Shoppers Do (And Don’t Do) Online

Nielsen recently released some findings from its Global Connected Commerce survey looking at what connected shoppers are doing (and not doing) online. One big takeaway is that shoppers are not only “showrooming” (browsing in stores to buy online), but are…

Facebook Messenger Is The Fastest Growing of the Top Apps In the U.S.

It’s no surprise that Facebook Messenger continues to grow, but according to new data from Nielsen, it’s actually the fastest growing app in the U.S. It’s still behind Facebook and YouTube, but is very close to catching YouTube, which is…

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using…

Nielsen To Start Measuring Netflix, Amazon [Report]

Nielsen will soon start measuring viewing on Netflix and other streaming services, according to a new report from The Wall Street Journal, which claims to have reviewed Nielsen client documents. This, according to the report, will begin as soon as…

Nielsen: 22% Of Americans Doing Holiday Shopping Already

Nielsen released some figures on holiday shopping trends as the season approaches. For many, it’s already here. The holiday shopping season may not be getting off to as big a bang as it did last year, but it’s obviously expected…

Nielsen To Online Retailers: Age Matters

Not surprisingly, Millennials (age 21-34) are leading the way in online shopping compared to other age groups, according to a report from Nielsen. This age group comprises at least half of all those surveyed who plan to make an online…

Mobile App Use Up As Number Of Apps Being Used Remains Flat

Nielsen recently released some research looking at mobile app usage, finding that while app usage is up, the number of apps being used isn’t really changing. According to the report, American adults spent 30 hours and fifteen minutes per month…

Here’s A Look At Which E-Commerce Categories Are Growing The Fastest

E-commerce is booming, and the coming holiday season will only fuel the fire. New research finds that consumer purchase intent is skyrocketing for many e-commerce categories. Do you expect your own online sales to increase significantly this year? Let us…

Victoria’s Secret Fashion Show Dominates Ratings

The Victoria’s Secret Fashion Show clearly captivated audiences. How could a one-hour telecast of barely clothed women, jaunting around in diamond undergarments not draw in such a crowd? The numbers are in and boy are they astonishing. According to Nielsen,…