Google Analytics Gets Some New Features

Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”. “Users with existing AdSense reports will see them move into this new section, and be joined by…

App Annie Gives Developers Free In-App Analytics With Google Analytics

App Annie, an app data service, which is in use by a reported 700,000 apps, just launched In-App Analytics in open beta with Google Analytics integration. The new offering can be used by developers to view usage metrics along with…

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging. Google’s Remarketing Lists for Search Ads (RLSA) lets…

Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal…

Google Analytics Lets You More Easily Analyze Patterns In Search Queries

Google announced a new query word count dimension for AdWords search queries in Google Analytics. This will enable users to more easily analyze patterns without having to manually classify them. Google announced the update in a Google+ post: Earlier this…

Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site…

Getting Google Analytics Data Into Google Sheets Just Got A Lot Easier

About ten months ago, Google launched add-ons for Docs and Sheets, enabling users to get more functionality out of the products. Similar to how web browser extensions make browsers like Chrome more powerful, add-ons do the same for Google Docs…

Google Analytics Changes Account Limits

Google announced that it’s changing how it enforces account limits in Google Analytics. According to Google, the new structure will better accommodate the needs of businesses. The company explains in a Google+ post (via Search Engine Roundtable), “Google Analytics account…

Google Expands Its Offerings In Cuba

As you’re probably aware, there’s a trade embargo that prevents U.S. exports to Cuba. That’s not stopping Google from launching some of its free services there. Google launched Chrome in Cuba in August, and just announced that it’s now offering…

Google Launches Analytics Demos & Tools Site

Google launched a new site called Google Analytics Demos & Tools for developers. As you might have guessed, it includes tools and demos. It includes a full-featured Enhanced Ecommerce demo with code samples for Analytics and Tag Manager, as well…