Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be rename...
Google announced the launch a new Tag Manager API as well as a new interface for it, and some more third-party templates. The company expects these to make both marketers and IT te...
Google announced that its Audience Demographics and Interests Reporting and Remarketing features are now available for apps in Google Analytics.
The Audience Demographics and I...
Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their si...
You've had plenty of time to upgrade to Google's Universal Analytics by now. They opened up access in March of last year, but some may have been hesitant to do so fo fear of the un...
Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it's been hard to identify real traffic coming to pages.
There's a...
Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager.
"Today's consumers move easily across many chann...
Google announced the beta release of a "complete revamp" of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product perf...
Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps a...
Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics.
Content Grouping, if you've never used it, lets you group content in a way...
Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solu...
Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to ac...
Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conv...
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