Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be renamed.
The new names will correspond with the actual names that are in Google Analytics itself. The changes are as follows:
+ Pages / visit –> Pages / session
+ Avg. visit duration (seconds) –> Avg. session duration (seconds)
+ % new visits –> % new sessions
“If you use macros or scripts to process downloaded reports, please update them to reflect these changes,” Google says in a Google+ update. “We hope these changes provide you with a more consistent experience across Google Analytics and AdWords.”
Obviously, you’ll need to make sure your AdWords and Analytics accounts are linked before enabling the columns.
Google talks more about how to use Google Analytics data in AdWords reports here.
Image via Google