Google Analytics Behavior Flow Gets Content Grouping

Chris CrumBusiness

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Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics.

Content Grouping, if you've never used it, lets you group content in a way that reflects how you think about your site, and view/compare aggregated metrics by group name. You can also drill down into individual URLs, page titles or screen names.

The move comes after users telling the company that it has been difficult to identify traffic patterns from Behavior Flows that include large numbers of pages.

"Content Groupings let you group pages and content into a logical structure that reflects how you think about your site," says Google's Matthew Anderson. "The Behavior Flow view provides a graphical representation of how visitors flow through your site by traffic source (or any other dimension) so you can see their journeys, as well as where they dropped off. Now, you can select Content Groupings in the Behavior Flow to see how visitors flow through Content Groupings that you have defined. This can help you answer questions like 'Where do users who read my sports pages go next? Do they view more sports articles or do they switch to another section? Or, do they simply drop off?'"

Google analytics

"The more time you spend setting up your Content Groupings, the more information you will be able to discover from viewing them in the Behavior Flow," adds Anderson.

More on using the Behavior Flow here.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.