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Google Analytics Adds Audience Features For Apps

Google announced that its Audience Demographics and Interests Reporting and Remarketing features are now available for apps in Google Analytics. The Audience Demographics and Interests Reporting featu...
Google Analytics Adds Audience Features For Apps
Written by Chris Crum
  • Google announced that its Audience Demographics and Interests Reporting and Remarketing features are now available for apps in Google Analytics.

    The Audience Demographics and Interests Reporting feature will enable developers to see how different user segments engage and monetize.

    “And it’s more than just data,” the company says in a blog post. “Analysts and developers can blend audience demographic and behavior data into detailed audience lists to be targeted with in app remarketing campaigns. In short, all the great remarketing capabilities for Google Analytics users on the web are now available for apps as well.”

    Remarketing lists for both apps and web got upgrades for segmentation and audience building.

    A streamlined creation flow for creating audiences allows users to go from segment to audience within clicks (plus a few bonus admin features like list renaming and automatic list sizing),” Google says. “If you prefer to stand on the shoulders of remarketing giants, Analytics power users have developed and shared audience definitions that import via template links or from the solutions gallery. This simplifies things dramatically for new users. A process that could be complicated and time-consuming can now be done with 6 clicks in under 1 minute. Give it a try: import our Engagement Pack of Core Remarketing Lists.”

    There’s also a new Display Targeting report, which lets you measure the performance of active remarketing lists, impressions,. spend, behavior, and conversion rates.

    More on all of this stuff here.

    Image via Google

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