Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types. Advertisers will be able to use bounce rate,…

Google Announces Treemaps In Google Analytics For AdWords Insights

Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next several weeks. Google says Treemaps will provide deeper insights into the…

Google Analytics Gets An iPad App

It’s hard to believe that this is only just now happening, but Google finally announced an iPad app for Google Analytics. The announcement comes from Nikhil Roy in a Google+ post: As an analytics user, having data at your fingertips…

Google Simplifies Analytics, AdSense Account Linking

Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the…

Google Updates How AdWords Reports Analytics Metrics

Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be renamed. The new names will correspond with the actual names that are in Google…

Google Tag Manager Gets New API, Interface, Templates

Google announced the launch a new Tag Manager API as well as a new interface for it, and some more third-party templates. The company expects these to make both marketers and IT teams happy. “Many large enterprises use Google Tag…

Google Analytics Adds Audience Features For Apps

Google announced that its Audience Demographics and Interests Reporting and Remarketing features are now available for apps in Google Analytics. The Audience Demographics and Interests Reporting feature will enable developers to see how different user segments engage and monetize. “And…

Google Publisher Toolbar Adds New Analytics Integration

Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their site pages, like so: Google Analytics is now integrated by default, so you don’t…

This Video Will Give You A Better Understanding Of Google’s Universal Analytics

You’ve had plenty of time to upgrade to Google’s Universal Analytics by now. They opened up access in March of last year, but some may have been hesitant to do so fo fear of the unknown. Universal Analytics is aimed…

Google Analytics Gets Bot And Spider Filtering

Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it’s been hard to identify real traffic coming to pages. There’s a new checkbox option in the view level of the management…