How Data Analytics Empowers Businesses

Many know that data is the most precious resource of the modern world.  What many don’t know is how to refine data into its most valuable form.  Is your company using all the data your analytics tools tell you about? …

Daniel Miessler: Google Being ‘Left Behind Due to Horrible UI/UX’

Respected cybersecurity professional and tech writer Daniel Miessler is making the case that Google is being “left behind due to horrible UI/UX.”

The Latest Tool For Cybercriminals: Google Analytics

According to cloud security firm Akamai, cybercriminals are using Google Analytics to gauge the success of their phishing campaigns. The report highlights that just over 56.1% of all websites are using some form of analytics, with Google the leading analytics…

Google Just Revamped the Google Analytics Mobile App

Google released an update for the Google Analytics app on both Android and iOS, which improves access to a full overview of data and real-time business data, and lets you go deeper into reports with segments, customize your mobile dashboard,…

Google Analytics Adds User Explorer Reporting (And More)

Google’s latest release notes for Google Analytics reveal some interesting new features including a new set of reporting called User Explorer Reporting. This lets customers anonymously analyze individual interactions to their site. Google explains in the notes, “User Explorer utilizes…

Google Analytics 360 Suite Aims to Make Life Easier for Enterprise Marketers

Google announced the Google Analytics 360 Suite, which is comprised of six products (four of which are brand new), and is aimed at enterprise-class marketers. The tools combine to hep marketers see complete customer journeys, gain useful insights (making sense…

Google Adds Google Analytics Support for AMP

While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start sending traffic to next month. Earlier this week, Google said AMP…

Don’t Measure Conversions? That’s Ok, Google Has You Covered.

Google announced the launch of a new Google Analytics feature called Smart Goals for businesses that don’t measure conversions. The aim of the feature is to help businesses identify the highest-quality visits to their websites and optimize for them in…

Google AdWords Manager Accounts Get New Features

Google announced some new features for AdWords Manager Accounts (MCC) including Google Analytics account linking and remarketing tag and list sharing. Advertisers can now link their Google Analytics or Google Analytics Premium accounts directly to their AdWords manager accounts using…

Test Your Google Analytics Implementation With Tag Assistant Recordings

Google announced the launch of Google Tag Assistant Recordings, which is aimed at helping you instantly validate your Google Analytics or Google Analytics Premium implementation. It looks for data quality issues and if it finds them, lets you troubleshoot them…