Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number of devices and formats.

Users will able able to see all data sent to one Analytics property in one reporting view.

“If you send data from the web and from a mobile app to one property, both data sets appear in your reports,” says product manager Nick Mihailovski. “If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions. If you don’t send web and app data to the same property, this change doesn’t affect your data or your account.”

“We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking,” he adds. “These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.”

All metric, dimensions, and segments are now the same whether they’re used for web or app data. In the past, some have used different names depending on if you were in app or web views. This should make things much simpler.

The Visitors web metric and Active Users app metric are now both simply referred to as Users. Visits is now reffered to as Sessions.

The changes have already begun rolling out, and will continue to do so over the next week.

Image via Google