Google Publisher Toolbar Adds New Analytics Integration

Chris CrumBusiness

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Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their site pages, like so:

Google Analytics is now integrated by default, so you don't have to do anything special to turn the functionality on.

"In addition to giving you blocking controls and up-to-date information on how your site is performing, the Google Publisher Toolbar now offers more insights on user behavior powered by Google Analytics," explains Google software engineer Araceli Checa. "Understand your users and shape your audience development strategy with more insights into user demographics and traffic sources."

"Also, find out which sections of your pages are most popular with your users through In-Page Analytics," adds Checa. "As with current information from the Google Publisher Toolbar, you can access this new data directly from your pages when viewing them on Chrome."

The Publisher Toolbar is available from the Chrome Web Store.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.