Google Analytics Gets Bot And Spider Filtering

Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it’s been hard to identify real traffic coming to pages. There’s a new checkbox option in the view level of the management…

Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from…

Google Analytics Gets New DoubleClick Integrations

Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. “Today’s consumers move easily across many channels and devices on their journey to a purchase,” says product manager Ravi Mruthyunjaya. “Top marketers rely…

Google Gives Ecommerce Analytics A Revamp

Google announced the beta release of a “complete revamp” of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product performance. It will let you analyze how far shoppers get into the shopping funnel,…

Google Analytics Premium Lets Companies View Performance Across Sites

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps and websites in one interface. “In today’s multi-touchpoint consumer world, this is…

Google Analytics Behavior Flow Gets Content Grouping

Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics. Content Grouping, if you’ve never used it, lets you group content in a way that reflects how you think about your site, and view/compare aggregated…

Google Adds Adometry For New Analytics Tools

Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solutions provider. More on what it’s all about here. Google Analytics had this to say on…

Google Analytics Lets You Look At Web And App Data Together, Simplifies Language

Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number…

Google Analytics Beta Tests Diagnostics

Google has started a beta test with some users on Analytics Diagnostics. This is to find data-quality issues, so users are aware of them, and can fix them accordingly. The feature scans for problems “frequently,” inspecting site tagging, account configuration,…

Google Analytics Gets ‘Smart Lists’ For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conversion data, and make use of “dozens” of signals like visit…