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5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)

These days, it seems like everybody is using social media. You’d be hard-pressed to find someone who doesn’t have a Facebook or Instagram account. Statistics have shown that there are now 2.2 billion social media users around the world, and…

4 Ways to Identify Talented Salespeople for Your Business

Do you know why a lot of businesses fail? It’s not because of poor products or service or bad accounting. Most small businesses don’t survive past five years because of the lack of sales. As your business starts to grow,…

How to get real followers for Instagram in 2018

With 25 million business profiles on Instagram, we’re living in a time where it is not enough to simply have a social media presence to get real followers on Instagram. You have to attract the right kind of Instagram users…

Thinking About Using AI to Recruit New Staff? Amazon’s Failed Experiment Might Have You Thinking Twice

Companies that are planning to use artificial intelligence for recruitment should think twice before doing that. A new report revealed that Amazon’s AI machine learned gender bias and weeded out women as potential job candidates. The machine even downgraded applicants…

Google Plus Announces It Will Shutdown After Reportedly Compromising 500,000 User Accounts

Google recently announced that it is shutting down Google+, with the service expected to cease operating by Nov. 2019. The announcement came on the heels of a report that an API bug exposed the profile data of 500,000 Google users…

5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by…

How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time

Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base,…

What are Retargeting Ads and Why Should Your Business Use Them?

Online retailers and small businesses understand how crucial advertising is in driving traffic to their websites. Unfortunately, 97 percent of first-time site visitors will leave without buying anything. There’s a big chance that they won’t ever come back unless you…

Pinterest Opens Up to Third Party Influencers

The move is part of Pinterest’s expanding Marketing Partners program. The company is adding a total of eight marketing platforms – AspirelQ, HYPR, Influence.co, IZEA, Klear, Mavrck, Obvious.ly, and Open Influence.

Reddit Hits 1 Billion Monthly Video Views, Offers New Opportunities for Advertisers

Reddit made some big changes last year, with a redesign of its website and the launch of a native video feature optimized exclusively for the site’s new look.