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5 Ways to Promote Your Brand with IGTV

These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consumers are spending more time on their mobile devices than ever…

People Without Google Accounts Can Now Collaborate on G Suite

Google has a new beta feature that will allow people without a Google account to work on G Suite documents. This will make sharing and collaboration easier and hopefully entice more people into giving G Suite a Working on a…

New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers

Instagram is set to start developing analytics tools that will inform companies what products are being bookmarked by users. The information can help brands in their ad targeting campaigns. Instagram formed a team in 2017 to transform the app into…

Facebook Tests Search Ads for Businesses in North America

Facebook will once again try to channel some of Google’s search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America. The new Search Ads will work the same…

How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

Could Your Business Benefit From Using LinkedIn Dynamic Ads?

The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent that they have become just white noise to most shoppers. This is why personalization is now more crucial than ever before. If your ad is…

Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine

Wouldn’t it be great if your business could be in real-time contact with your potential customer while they are looking at your ad or business listing in a directory or search engine? With Yellzz Super Ads, businesses can do just that.

Read Your Customer’s Digital Body Language, Boost Sales!

It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on revenue by as much as 15 percent. However,…

50 Million Google+ Accounts Compromised in Latest Data Breach, Platform to Shut Down Earlier Than Planned

The discovery of another privacy flaw has pushed Google to shut down Google+ much earlier than expected. Google announced on December 10 that it had discovered a security issue that potentially left more than 50 million accounts vulnerable in November.…

5 Instagram Contest Ideas That Will Skyrocket Your Following

Instagram is one of the most formidable social media platforms today. It now has over a billion active monthly users, a fact that businesses should take advantage of. One of the best ways to do this is via an Instagram…