CMOTrends

"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...

Retailers Should Focus On The Last Mile, Says Justuno CEO

"Conversion optimization is the same as it's been for a while," says Justuno CEO Erik Christiansen. "People still don't want to focus on the last mile. We'...

Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can...

YouTube and TikTok Are Blowing Facebook Away in Teen Usage

Facebook has a major problem in its attempts to appeal to teens, with the platform being blown away by both YouTube and TikTok....

How to Increase Sales in Online Marketplaces

If you’re not selling online, are you really selling? This is a question you likely asked yourself in the beginning stages of building your business. And i...

Get Ready for More Ads on Your iPhone and Mac

In a move that is sure to upset users, Apple may be preparing to bring far more ads to its iPhone and Mac platforms....

Netflix’s Ad-Supported Plan Will Have a Major Limitation

Netflix is working to roll out an ad-supported pl...

Is TikTok Replacing Google?

Digital marketing entrepreneur Eric Siu, asks an interesting...

How to Find a Perfect Audience

Focusing on your target market when trying to build your online presence can save you from wasting lots of time and money. With over 250 million Americans...

Amazon Sues More Than 10,000 Facebook Group Admins Over Paid Reviews

Amazon is taking its battle against paid r...

How To Make The Instagram Algorithm Work For You

The Instagram Algorithm is a mysterious and complex concept for many business leaders. It’s something companies know they need to master to thrive online,...

3 Digital Marketing Methods Every Business Needs

As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer...

Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing

In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing....

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says...

How You Can Create An Effective Digital PR Plan

Once upon a time, it was enough to get any mention at all of your business in the media. With traditional PR, marketers were looking for mentions in releva...

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