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“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...

Google Still The King of Driving Ecommerce Sales

Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic....

Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...

We’re Offering Technology-Driven Virtual Banking, Says WeLab CEO

“We got our virtual banking license in April,” says WeLab CEO S...

Apple Will Allow Push Notification Advertising

iPhone and iPad users may soon be receiving advertising via push notifications, according to Apple’s latest...

There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer

“A lot of times it's better to think about (digital transformation) in retrospect after you've gotten something done, but the digital platform is essential...

The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it's...

OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...

Digital Changes the Game Entirely, Says Delta Air Lines CEO

“Digital changes the game entirely,” says Delta Air Lines...

How Mobile is Changing Marketing by Creating Value

Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move f...

Google Sued For Collecting Children’s Personal Data

Google is facing yet another privacy-related issue, with New Mexico Attorney General Hector Balderas suing the company for collecting children’s personal...

New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We're making email marketing even smarter with a set of new AI capabilities...

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...

Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

Many companies are working to build authentic and trusted brands with consumers. This is especially true with pharmaceuticals, biotech, and med-tech compan...

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest....

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