Microsoft has released its August product updates, including Target Impression Share automated bidding.

Manually managing a search campaign can be a tedious process, especially when trying to stay at the top of the results. Microsoft’s August update aims to help address that with Target Impression Share automated bidding.

“A new addition to our suite of automated bidding strategiesOpens in new window is the exciting new Target Impression Share strategy, now available in Microsoft Advertising online and Editor,” writes Kevin Salat, Product Marketing Manager at Microsoft Advertising. “With this strategy, you set your budget, where you want your ads to appear, and your Target Impression Share, and Microsoft Advertising automatically sets your bids.”

Microsoft is a distant second to Google in search market share. Nonetheless, rolling out features that continue to make it easier for customers to use its services can only help it gain ground.