One trend that is going to happen is that travel as we knew it is over, say Airbnb CEO Brian Chesky. It doesn’t mean travel is over, just the travel we knew is over… and it’s never coming back. It’s just not.
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
“How do we shorten the space between a signal that we get, say in behavioral…
“We got our virtual banking license in April,” says WeLab CEO Simon Loong. “These are very exciting times. Traditional banks have their own way of doing things, but what we’re looking at is how do we look at offering technology-driven banking through innovation and technology?”
iPhone and iPad users may soon be receiving advertising via push notifications, according to Apple’s latest App Store review guidelines.
“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger.