One trend that is going to happen is that travel as we knew it is over, say Airbnb CEO Brian Chesky. It doesn’t mean travel is over, just the travel we knew is over… and it’s never coming back. It’s just not.
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Articles for CMOs
We Are An Experience-Driven Company, Says Chewy CEO
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism.We think of this as an experience building. We have 90 percent re-ups (of our subscriptions). Our customers love engaging with us.”
How Do You Measure the Success of a Content-Driven Marketing Strategy?
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Google Still The King of Driving Ecommerce Sales
Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic.
Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral…
We’re Offering Technology-Driven Virtual Banking, Says WeLab CEO
“We got our virtual banking license in April,” says WeLab CEO Simon Loong. “These are very exciting times. Traditional banks have their own way of doing things, but what we’re looking at is how do we look at offering technology-driven banking through innovation and technology?”
Apple Will Allow Push Notification Advertising
iPhone and iPad users may soon be receiving advertising via push notifications, according to Apple’s latest App Store review guidelines.
There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer
“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger.
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.