“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
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Articles for CMOs
LinkedIn Users Will Be Able to Use AI to Help Create Their Profiles
If you’ve ever struggled to find the right words to describe your career on LinkedIn, the platform is deploying AI to help.
How To Leverage AI To Optimize Your Email Marketing Strategy
Email has taken communication to newer heights as it is one of the most widely used methods for digital communication.
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
AI Helps Drive Bing Across the 100M Daily User Threshold
Bing has hit an important milestone, thanks to an AI-driven boost, now boasting 100 million Daily Active Users.
Salesforce Announces Einstein GPT, a ChatGPT-Powered Einstein AI
Salesforce has announced Einstein GPT a major upgrade to its Einstein AI that uses OpenAI’s ChatGPT to improve its abilities.
Retailers Should Focus On The Last Mile, Says Justuno CEO
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
Microsoft Advertising Adds Target Impression Share Automated Bids
Microsoft has released its August product updates, including Target Impression Share automated bidding.
YouTube and TikTok Are Blowing Facebook Away in Teen Usage
Facebook has a major problem in its attempts to appeal to teens, with the platform being blown away by both YouTube and TikTok.
How to Increase Sales in Online Marketplaces
Increasing your sales online is important – read more below on how to increase sales to your online marketplaces.