“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
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Articles for CMOs
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
Salesforce Beware: Microsoft, Adobe and C3.ai Reinvent CRM
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Sony Invents Virtual Reality Display Visible To the Naked Eye
Using spatial reality to combine the virtual and physical world, Sony’s new Spatial Reality Display creates an incredible 3D optical experience that is viewable to the naked eye.
Why You Should Be Using UGC in Your Facebook Ads
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Disney: Less Theaters, More DTC
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IBM: Barriers To Digital Transformation Have Broken Down
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Salesforce CEO: We Are In A New Digital World
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Businesses Being Reimagined In A World That Is Now Entirely Digital
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How Marketers Can Have a Great Voice in the C-Suite
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