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COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.

C3 AI CRM
Salesforce Beware: Microsoft, Adobe and C3.ai Reinvent CRM

Microsoft, Adobe and C3.ai have joined forces to use artificial intelligence (AI) to reinvent customer relationship management (CRM).

Sony Invents Virtual Reality Display Visible To the Naked Eye
Sony Invents Virtual Reality Display Visible To the Naked Eye

Using spatial reality to combine the virtual and physical world, Sony’s new Spatial Reality Display creates an incredible 3D optical experience that is viewable to the naked eye.

Branded Content Approval. Source: Facebook.com
Why You Should Be Using UGC in Your Facebook Ads

There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.

Disney: Less Theaters, More DTC
Disney: Less Theaters, More DTC

Bob Chapek, CEO of Disney, discusses how Disney is transitioning to a direct-to-consumer company with less focus on the theatrical distribution of video content.

IBM: Barrier To Digital Transformation Have Broken Down
IBM: Barriers To Digital Transformation Have Broken Down

Brenda Harvey, General Manager of IBM Asia Pacific, discusses how the work at home acceleration has permanently broken down the barriers to digital transformation.

Salesforce CEO Marc Benioff: We Are In A New Digital World
Salesforce CEO: We Are In A New Digital World

Marc Benioff, CEO of Salesforce, discusses how we are not living in the past or the future, we are living in the present. He says that the present is a new digital world in an all digital world.

Businesses Being Reimagined In A World That Is Now Entirely Digital
Businesses Being Reimagined In A World That Is Now Entirely Digital

How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.

How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.

Taboola - Outbrain Merger Falls Apart
Taboola – Outbrain Merger Falls Apart

The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.