CMOTrends

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignorin...

What are the Top Consumer Loyalty Apps?

Now, more than ever, brands exist in a time where technology and digital services...

How AI and Marketing are Changing the Industry

Marketing has undergone significant changes in recent years due to technologica...

LinkedIn Users Will Be Able to Use AI to Help Create Their Profiles

If you've ever struggled to find the right words to describe your career on LinkedIn, the platform is deploying AI to help....

Delta CMO: All 85,000 Employees Are Brand Ambassadors

“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes. “All 85,000 mem...

AI Helps Drive Bing Across the 100M Daily User Threshold

Bing has hit an important milestone, thanks to an AI-driven boost, now boasting 100 million Daily Active Users....

Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience

Despite stubbornly high inflation and aggressive interest rates biting into consumers’ disposable income, as prices remain elevated, new data suggests that...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, V...

Salesforce Announces Einstein GPT, a ChatGPT-Powered Einstein AI

Salesforce has announced Einstein GPT a major upgrade to its Einstein AI that uses OpenAI's ChatGPT to improve its abilities....

Google Brings ‘Retail Search’ to Cloud Customers

Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers....

How To Increase Sales and Traffic With eCommerce Mobile App Development

There is no doubt that the popularity of online shopping keeps increasing year by year. Customers prefer to use their PCs or smartphones for making purchas...

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

Ecommerce, Search, Social… and Conversational Space?

"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...

Retailers Should Focus On The Last Mile, Says Justuno CEO

"Conversion optimization is the same as it's been for a while," says Justuno CEO Erik Christiansen. "People still don't want to focus on the last mile. We'...

Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can...

Subscribe for Updates

CMOTrends Newsletter

The CMOTrends Email Newsletter is a must-read for Chief Marketing Officers. Perfect for marketing leaders focused on driving brand growth and innovation.

CMOTrends

Ready to get started?