CMOTrends

“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes. “All 85,000 mem...

AI Helps Drive Bing Across the 100M Daily User Threshold

Bing has hit an important milestone, thanks to an AI-driven boost, now boasting 100 million Daily Active Users....

Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience

Despite stubbornly high inflation and aggressive interest rates biting into consumers’ disposable income, as prices remain elevated, new data suggests that...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, V...

Salesforce Announces Einstein GPT, a ChatGPT-Powered Einstein AI

Salesforce has announced Einstein GPT a major upgrade to its Einstein AI that uses OpenAI's ChatGPT to improve its abilities....

Google Brings ‘Retail Search’ to Cloud Customers

Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers....

How To Increase Sales and Traffic With eCommerce Mobile App Development

There is no doubt that the popularity of online shopping keeps increasing year by year. Customers prefer to use their PCs or smartphones for making purchas...

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

Ecommerce, Search, Social… and Conversational Space?

"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...

Retailers Should Focus On The Last Mile, Says Justuno CEO

"Conversion optimization is the same as it's been for a while," says Justuno CEO Erik Christiansen. "People still don't want to focus on the last mile. We'...

Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can...

YouTube and TikTok Are Blowing Facebook Away in Teen Usage

Facebook has a major problem in its attempts to appeal to teens, with the platform being blown away by both YouTube and TikTok....

How to Increase Sales in Online Marketplaces

If you’re not selling online, are you really selling? This is a question you likely asked yourself in the beginning stages of building your business. And i...

Get Ready for More Ads on Your iPhone and Mac

In a move that is sure to upset users, Apple may be preparing to bring far more ads to its iPhone and Mac platforms....

Netflix’s Ad-Supported Plan Will Have a Major Limitation

Netflix is working to roll out an ad-supported pl...

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