The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
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Articles for CMOs
Salesforce Beware: Microsoft, Adobe and C3.ai Reinvent CRM
Microsoft, Adobe and C3.ai have joined forces to use artificial intelligence (AI) to reinvent customer relationship management (CRM).
Sony Invents Virtual Reality Display Visible To the Naked Eye
Using spatial reality to combine the virtual and physical world, Sony’s new Spatial Reality Display creates an incredible 3D optical experience that is viewable to the naked eye.
Why You Should Be Using UGC in Your Facebook Ads
There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.
Disney: Less Theaters, More DTC
Bob Chapek, CEO of Disney, discusses how Disney is transitioning to a direct-to-consumer company with less focus on the theatrical distribution of video content.
IBM: Barriers To Digital Transformation Have Broken Down
Brenda Harvey, General Manager of IBM Asia Pacific, discusses how the work at home acceleration has permanently broken down the barriers to digital transformation.
Salesforce CEO: We Are In A New Digital World
Marc Benioff, CEO of Salesforce, discusses how we are not living in the past or the future, we are living in the present. He says that the present is a new digital world in an all digital world.
Businesses Being Reimagined In A World That Is Now Entirely Digital
How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
How Marketers Can Have a Great Voice in the C-Suite
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.
Taboola – Outbrain Merger Falls Apart
The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.