WebProNews

Salesforce announced today that its CRM mobile application has been updated to take advantage of the new iPhone 3.0 OS software. The 3.0 OS  update became available today (and has sparked quite a bit of conversation).

Salesforce ran down the new features for the iPhone and iPod touch in a release:

- Cut, copy and paste - Quickly and easily cut, copy, and paste text from emails and text messages directly into Salesforce CRM. Select entire blocks of text with a tap.

- Clone Records - Thumb-saving clone button lets users easily create identical records and save a bunch of typing.

- Calendar-like Events - Manage events with ease with a new date-indexed view and a calendar-like interface.

- Custom Filters - Quickly find information with custom filters on any list of data.

- Convert Lead - Convert a lead as soon as the user hangs up the phone. The iPhone now offers lead conversion on a single form.

- Visualforce mobile custom linking - Create custom mobile links on any object in Salesforce CRM: link from an Account directly to a Yahoo! news site with the latest news about a company, or link to a custom Visualforce page to show all related contacts and their images.

Salesforce says its mobile app is quickly approaching 100,000 downloads. It is available for free at Apples' App store.