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49 commentsTuesday, September 2, 2008

eCommerce Gets a Wake Up Call

Target Settles Suit for $6 Million

All the way back in 2006, the U.S. District Court for the Northern District of California ruled that Target could be sued over their site not being accessible to the blind. Now over half way through 2008, Target has reached a settlement with regards to the class action lawsuit that ensued.

The National Federation of the Blind (NFB) sued Target, and they settled for $6 million in damages. That's a lot of money for not including some "alt" tags, which was the  biggest problem with Target's site. Dave Chartier at Ars Technica explains, "Specifically at issue in Target's case is a lack of 'alt' tags throughout its site, tags which are used by screen reading technology to help disabled users navigate web sites."

Target.com

As part of the settlement, Target will have to make employees responsible for coding its site attend periodic accessibility training sessions conducted by the NFB. Target has to pay them for this as well.

This case will likely have a large impact on eCommerce as a whole. More lawsuits will probably start coming out of the woodwork. Online retailers will scramble to get their sites within compliance. Accessibility experts will start getting exponentially increased business for their consulting services. The blind will no longer be ignored on the web.

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Twitter: @CCrum237

I'm not sure I agree with

I'm not sure I agree with this settlement. By all means websites should be encouraged to make their sites as accessible as possible, afterall they're only increase their potential market, but to blame and then demand a huge payout is wrong.

So by this ruling, I assume that a person with no fingers (or who lacks feeling in their fingers) can sue the National Federation of the Blind because they cannot touch and thus "read" the NFB's own publications in braille?

 

I think that if regulators

I think that if regulators were this fussy, this type of action would be occuring all the time. I'd bet that a very large amount of websites are largely inaccessible but are never picked upon.

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