WebProNews

News company Gannett announced today that it is entering the mobile market and will make its breaking news, sports, weather and local information available to mobile phone users in 100 local markets.

The local mobile sites are tailored to appear on small screens and include content that is updated around the clock by local Gannett Information centers. Information centers provide news and information to a number of platforms, including the Web, newspapers, television and mobile devices.

The new mobile sites will carry local, regional and national display advertising. The mobile sites are free to users with mobile Internet browsing and data plans.

"Local news and information is more in demand than ever by consumers across the country. Making it easily available by mobile device takes Gannett's local information expertise and puts it in consumers' hands," said Jack Williams, president of Gannett Digital.

"Advertisers who appreciate the value of trusted brands, local content and audiences will be able to reach out to those consumers throughout the day."

Along with local community news and information, the mobile sites link to national news, money, sports and life information through the USA Today mobile site.