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MySpace Articles

How The Twilight Saga: Eclipse is Marketed Online
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Online ad firm Unicast reached out to us to talk about how it is helping the makers of The Twilight Saga engage the series’ fanbase online "where others have failed", and how the film industry is increasingly looking to online ad platforms to drive sales.

MySpace Offers Interactive World Cup Content Site

MySpace has an interactive, media and feature rich World Cup profile it’s showing off, as the event kicked off today.

"We’ve built this community for our users to act as an aggregate of the flurry of World Cup activity not only across MySpace but across the entire web including videos, live status updates and tweets via Kosmix, World Cup content from Fox Sports and Univision and much more," MySpace Manager of Corporate Communications Jessica Bass tells WebProNews.

MySpace Music Hires Former Veoh Chief

The inner workings of MySpace Music – along with a lot of stuff users see – may be in for a significant upgrade.  The organization announced today that it’s named Dmitry Shapiro, who earned a degree of fame as the founder and former CEO of Veoh, as its chief technology officer.

MySpace Partners with Ad.ly on In-Stream Ads
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MySpace announced today that it has struck a deal with Ad.ly, an ad service that serves in-stream advertisements, known mostly for its Twitter-related efforts. The deal will let content creators across MySpace (including celebrities, filmmakers, musicians and "social influencers") reach their fans and monetize their activity via the MySpace stream and Ad.ly, MySpace says.

MySpace Tempts Developers With Discounts, Promotions

Never mind the tactics of Facebook, Google, and other popular online companies; with its latest appeal to developers, MySpace appears to have taken a (good) page out of the AARP’s playbook.  The social network has brokered deals with a number of companies so that developers can save money on products and services by teaming up with it.

MySpace Music Needs To Keep User Interest

"MySpace Music profiles remain the simplest, fastest way to check out a new band", argues Ray Padget on Mashable. That’s a matter of opinion, but there’s no denying that MySpace is still a powerful player in the music space. So the big question may really be, can MySpace Music survive the wider MySpace decline?

Do You Go to MySpace for Friends or Content?
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What is MySpace at this point? According to News Corp, which owns it, it’s a content site. PaidContent quotes News Corp. COO Chase Carey: "In terms of the strategy, it’s not about going toe-to-toe with Facebook. MySpace is a content site. It’s not where we need it to be, but it’s headed in the right direction."

MySpace Opens Offices To Social Gaming Developers

It’s becoming hard to imagine how MySpace could get more serious about social games.  This afternoon, the social network went several steps beyond encouraging or even paying game developers by instead offering to share office space with some of them.

MySpace Offers New SDK To Android, iPhone Developers

It’s possible that MySpace will soon become much more popular with people who own iPhones, iPod Touches, iPads, and Android devices.  MySpace announced this afternoon that it’s launched a new SDK designed to make it easier for developers to integrate the site into their applications.

MySpace Gets New Leadership for Marketing, Entertainment
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MySpace let us know that it’s hired marketing industry vet David Donegan as Senior Vice President of Marketing. He will oversee the company’s marketing, entertainment and events teams and strategies.

Donegan will be based in MySpace’s Beverly Hills office and will report to the company’s Co-President, Jason Hirschhorn.
 

MySpace Puts Former Googler Over Games, Dev Platform

Fresh off News Corp.’s quarterly earnings report, MySpace has added a new member to its team, and he looks more than capable of helping the site move forward.  In fact, the man’s spent a good deal of time working for a certain search giant, and he’ll oversee two businesses on which MySpace is putting more and more emphasis.

MySpace Names New Chief Privacy Officer

Social Media privacy has been the center of much attention, particularly since Facebook announced its plans to take over the web. MySpace, once considered Facebook’s chief rival, has just announced that it has a new Chief Privacy Officer.

MySpace’s VP Of Corporate Communications To Leave
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Today is not likely to be remembered fondly by members of MySpace’s PR department.  One of the most visible people on MySpace’s payroll announced this afternoon that she is leaving, and to complicate the situation, Dani Dudeck is actually the company’s vice president of corporate communications.

Social Networks Said To Account For 60% Of Mobile Web Usage

There’s good news for social networks – and perhaps MySpace in particular – this week courtesy of Ground Truth.  The mobile measurement firm has determined that almost 60 percent of the time people spend online using a cell phone is dedicated to social networks, and that MySpace is ahead of Facebook in many respects.

MySpace Launches Global Events And Calendar Platform

MySpace has introduced a global events and calendar offering users new tools to create, find, share and manage events across the site and multiple social networks.

MySpace Events organizes a catalogue of pop culture events and recommends concerts, sports, nightlife and the arts, allowing users to purchase tickets to events.

MySpace Introduces Ticketing & Event Service

How does MySpace plan to stop the outward flow of traffic to Facebook and Twitter. Apparently,  by connecting with them and an ongoing series of launches rather than a single splashy makeover.

MySpace Lines Up Special Content For iPad Users

Anyone who’s sneered at the idea of using the iPad as video-watching device, citing the laptops, desktop monitors, and TVs that offer larger viewing areas, might have to reconsider their stance on the grounds of "something’s better than nothing."  MySpace intends to let iPad users see at least the occasional movie trailer before everybody else.

UK Kids Ignoring Facebook Age Limits
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A quarter of children in the UK aged 8-12 who use the Internet at home say they have a profile on Facebook, Bebo or MySpace, although the minimum age is 13, according to new research from communications regulator Ofcom.

Use Social Network Services To Send Gift Cards

If you are like me and you spend quite a bit of time hanging out on social networks and social media websites online, then you know that your friends’ and family members’ birthdays and other special occasions tend to pop up out of nowhere, and you are left to scramble and purchase something online and send it to them. We are internet power users, and tend to make most of our purchases now online rather than rely on the old antiquated snail mail system.

Detailed Look at Reasons People Visit Various Social Sites

As with traditional media, it’s different strokes for different folks on social media sites.  And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.

According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag.

MySpace Launches New Games Site

MySpace launched a new gaming experience at myspace.com/games today. The company says it empowers developers with new tools, analytics, and opportunities for driving usage and revenue.

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