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Twitter Looking To Make ‘Retweets’ Official
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If you’re a new Twitter user, you’ve probably stumbled over the correct etiquette for "retweeting" someone else’s tweet. Do you use "RT: @andybeal…." or "Retweeting @andybeal….."? And what about those precious characters lost when you retweet? We only get 140 to start with!

Well, Twitter has watched the practice of retweeting closely and thinks it has an official solution. The question is, will you like it?

The Truth Behind Google’s Latest Doodle

Woohoo! Today’s Google logo celebrates one of my favorite authors of all time: Hans Christian Andersen!

The danish author is best known for his children’s stories including Thumbelina, The Little Match Girl, and, my favorite, The Ugly Duckling. Born April 2, 1805, Andersen…..

EC Still Researching The Microsoft/Yahoo Partnership

In a change of pace regarding the EC (European Commission) and their view of competition the early returns are that the partnership between Yahoo and Microsoft will not be given a difficult time gaining approval. While the EC has been a stumbling block to other deals including both companies in the past (Yahoo’s previous issue was when there was the propsect of a Google / Yahoo partnership – having Google attached to any competitive issue makes it more interesting for sure).

Google Taps Photos on its Own Picasa for Street View
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A while back, Google began including user photos in Google Maps that could be viewed while a user navigated through street view. These photos were drawn from Panoramio.

Google has now decided to add Picasa photos into the mix. This makes perfect sense, considering Google owns Picasa.

Google Launches Ad Quality Guide
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Google has introduced a new search ads quality "getting started" guide. The guide addresses frequently asked questions from users and offers additional tips about how to improve ad quality.

Google Taking Another Look Video Ads

It looks like video advertisements may become a more standard part of the Google search experience.  Television and movie-related clips can already be found, and a report indicates that Google’s thinking about running tests with product demonstration clips, too.

Yahoo And Microsoft Can Be Competitive In Search
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Yahoo and Microsoft combined have an opportunity to be competitive in the search marketplace even though they trail considerably behind Google, according to a new analysis by comScore.

In June 2009, Google had 65 percent of the U.S. search market, compared to 28 percent for Yahoo and Microsoft combined. Despite lagging in terms of overall search share, the combined searcher penetration of Yahoo and Microsoft was 73.2 percent, not far behind Google at 84 percent.

Smartphones Change the Threat Level Significantly
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Mobile devices these days are often smaller, thinner, and lighter, but are able to deliver a plethora of content. WebProNews spoke with Gal Salomon, CEO and Founder of security firm Discretix, about embedded security and security concerns that come along with an industry of smarter phones.

WebProNews: Please tell us a little bit about what mobile embedded security is.

Google Launches New Templates for Display Ads
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Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

Yahoo Alum To Head Twitter’s Search Efforts
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It appears that Twitter’s found someone to take charge of its search efforts.  Doug Cook, who once worked for Yahoo and has several other impressive items on his resume, quietly assumed the title of "Director of Search" at Twitter sometime last month.

500 Publishers Onboard With Journalism Online

Journalism Online, the start-up that plans to monetize newspapers websites by charging readers for content, has announced that more than 500 publications have signed onto to its platform, which is slated to launch in the fall.

Social is Only Going to Become More Important to Search
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Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.

Twitter Finally Giving Users Retweet Feature
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Twitter announced that it intends to add a retweet option to its service as well as the API. Retweeting has basically become a huge part of the Twitter culture, but it is not a function that is readily available on Twitter itself.

Users have to actually take the time and to enter the information themselves. Co-founder Biz Stone acknowledges that this can be "cumbersome". Twitter is calling the initiative "project retweet." Stone explains on the Twitter Blog:

Gap Widens Between Transactional and Content Site Visits

Interesting data from Hitwise indicates that content-driven websites get a whole lot more traffic than transactional-based ones. To put a number on it, that would be 73% more.

Robin Goad of Hitwise shares the following graph comparing sites in the Shopping and Classifieds, Business and Finance, Travel, Entertainment, Computes and Internet -Social networking and Forums, News and Media, and Lifestyle categories. This is in the UK, mind you.

Google Affiliate Network Publishers Get Paid Through AdSense
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Google announced that Google Affiliate Network publisher payments will now be made through AdSense starting today. Google says this will offer publishers a wider range of payment options.

"Publishers can also manage their payment information in new ways and enjoy consolidated payments from Google if they use other Google products," says Product Manager Sheila Parker.

The primary user of a Google Affiliate Network publisher account will see an account notification asking them to create an AdSense account or link to an existing account.

Running A Quality Ad Campaign
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If you advertise in paid search listings you want to rank well, but how do you go about achieving a quality ad campaign? In the session "Ads in a Quality Score World" the panel looked at quality factors and gave tips about increasing the relevancy of your campaigns.

What Blogs, RSS Feeds Bring To The SEO Table
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Tending to a website can take a lot of time and energy, and the people who run them deserve nothing but applause.  At the same time, though, blogs and RSS feeds can really benefit an SEO campaign, and so a session at SES San Jose focused on how and why to incorporate them.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

Google Wants Authors to Submit Creative Commons Books
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Google is now offering a way for authors and publishers to offer content for free under the Creative Commons license on Google Books. Rightsholders who want to distribute their books can let users download, use, and share them.

Searches For Health Insurance Information See Gains
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The number of visitors to major health insurance provider websites has declined during the past year due to the increase in U.S. unemployment, according to a new report from comScore.

There has been a corresponding increase in the number of searches related to obtaining health coverage during the past year.

Missouri Asks For $142M In Stimulus For Broadband Access

Missouri is applying for $142 million in federal stimulus money to help expand the reach of broadband Internet access to rural areas in the state.

The initiative would expand broadband accessibility to 91.5 percent of the total population, a significant increase from the current projected accessibility of 79.7 percent.

Opera Releases Beta 3 Version of Opera 10

Opera has announced the release of its Beta 3 release of the Opera 10 browser. The company says this version is ready for "heavy work" on the web.

Opera has run over 10 million tests on the beta and has received plenty of feedback. They say performance and stability were prioritized in this version.

Google Does Some AdWords Experimenting
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Google has been messing around with AdWords ads on search results a bit this week. Earlier this week, you may have started noticing that the ads have been pushed into the left, making for results pages feeling a bit more compact.

Presumably, the move was to inspire more clicks. The sponsored results are now closer to the organic results, and may be noticed by searchers a little more. The growing adoption of wider screens may also play a role.

New Features Added for Seesmic Web
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One of the more popular Twitter web apps, Seesmic Web, allows you to process your Twitter messages in an "email-like interface"… essentially it’s a desktop app for your browser, minus a few bells and whistles. Recently though, they’ve added a few extra bells, they are as follows:

On2 Shareholders File Lawsuits To Stop Google Deal
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On2′s shareholders – or at least a vocal subgroup of them – are not at all happy about the planned Google acquisition.  Two lawsuits have been filed to stop the deal, with both complaints alleging that On2 more or less served itself on a silver platter.

Google offered to acquire On2 for 60 cents per share (or $106.5 million in all), which represented a 57 percent premium over On2′s closing price the day before.  However, the day after the acquisition was announced, On2 gave its best quarterly financial report in over a year, which made the deal look less sweet.