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IGN Network Goes Mobile

Beyond the Web is mobile, and eventually, as all media merges, mobile is the final frontier for an all-encompassing media blitz. That’s probably why Fox Interactive Media is quick on the draw redirecting its online content to wireless Web. FIM-owned IGN Entertainment announced a deal with Verizon Wireless’ V Cast unit to create IGN Mobile Video.

How Search is Like Travel

I’ve written in this space before about Web site searcher behavior, but I don’t think I’ve ever talked about how it feels to search. To do so, I think it helps for us to compare the way it feels to search for information to the way it feels to search for a physical destination. I believe that we human beings have many of the same neurons firing when we engage in those two tasks. So, how is searching like traveling? I think it’s all about feeling "in control."

Social Media’s Impact on Search Engine Marketing

Today I’m doing an online radio interview over at RSS Ray on social media and search engine optimization. Our discussion will cover fundamentals of social media and how businesses, small and large, might use such tactics as part of their online marketing mix. We’ll also discuss blog marketing and press release optimization.

Google – Cultural Digital Archive?

Marc’s The Video Library of Alexandria post on O’Reilly Radar connected a set of dots for me that I can’t believe I never connected on my own.

In that, it certainly seems like an appropriate purchase for Google, much like DejaNews before it.

ShoZu Adds Geotagging for Flickr, YouTube…

Oh man… while away I almost missed out in this announcement. It involves some of my favorite web services and one of the coolest, free mobile apps around.

What do you get when you combine Shozu mobile uploading app with YouTube, Flickr, and then throw in Geotagging too??

Well, you get a kick-ass application that any smartphone would be an idiot to ndo without! Shozu has recently added all this capability to their latest and its amazing.

Miller Draft’s Digitas For Online Campaign

Miller Brewing has named Publicis-owned Digitas to head its digital marketing business. Digitas will be developing interactive programs across Miller’s entire brand portfolio. Agency.com handled most of Miller’s previous digital work

Identifying Sites with Poor Quality

WebmasterWorld has a nice thread going about 25 signals of crappy sites. Fribble starts the thread with the notion that we spend a lot of time looking for signals of quality. But it’s also useful to look at the inverse. It’s a pretty good list, and forum members chip in a few other good ideas.

Goldberg and Roback Leave Yahoo Music

Yahoo Music head David Goldberg is exiting the struggling division along with Music GM Robert Roback.

Goldberg has been one of the industry’s first and most vocal voices for dropping DRM in downloads. Yahoomusic_3

Healthline Launches Symptom Search
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Especially for the hypochondriac in all of us, Healthline.com unveiled its new Symptom Search product this week. The "search-driven symptom exploration tool" pulls data from the Centers for Disease Control and from medical reference libraries.

In all, says the company, 3,500 symptoms and 900 diseases are documented. Healthline says that’s ten times the number of symptoms covered by WebMD or MayoClinic.

Warner Inks Two New Mobile Content Deals

Earlier today, Warner Music Group disclosed that it had reached new agreements with two leading mobile operators to distribute mobile music content throughout the Middle East, North Africa and Europe.

A WebPro’s Guide To Dating Sites
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When I was 15, I successfully infiltrated a girls’ slumber party. In college, I took Interdisciplinary Approach to Dress at 8 am, and was, apparently, the only guy to think of it. Let’s just say that, early on, I had good grasp of the economic concept of scarcity. I’m not single these days, but if I were, Hitwise has told me the dating sites I would be frequenting.

Akismet – The Danger of Collective Intelligence

Akismet is a very smart and effective system for controlling comment spam on blogs, and I know thousands of bloggers swear by it, listing it as their number one plugin for their blogging platform.

Is Google Shifting Site Targeting Program to CPC?

At least one panelist (David Szetela) on the Ad Program Strategies: Compare and Contrast panel here at SES London, argued that while he liked the control of Google’s Site Targeted flavour of content targeting, he wasn’t so fussy about the CPM-based pricing model.

New Live Search Mobile Features Launched

At the 3GSM World Congress 2007, Barcelona, Microsoft launched three new Windows Live products for mobile devices. The products are Live Search for Windows Mobile, Live Search for Java and Windows Live for Windows Mobile.

Nonprofits And Online Donations

Convio, an online software provider has released its Online Marketing Nonprofit Benchmark Study that finds online donations have increased with an average growth rate of 27 percent. The data is based on the analysis of online donations, email addresses, Web traffic and Web site registrations for 30 Convio clients from July 1,2005 to June 30, 2006.

SES: Campaign & Project Management
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The Search Engine Strategies conference series is back in full swing this week, providing insight from some of the more forward thinkers in the search industry. Emanating from London, this SES conference promises to be one of the most robust we’ve seen.

WebProNews guest correspondent Debbie Harrison provides with coverage of the first day’s session, kicked off by Anne Kennedy, Managing Partner at Beyond Ink, who emphasized strategies to manage pay-per-click services.

Pheedo Takes RSS Feeds to Ads

Pheedo’s new FeedPowered advertising platform offers to take any RSS feed and turn it into a dynamically updated ad unit (see their site for live examples). Where can you run the ads?

You can run your FeedPowered ad on targeted sites across Pheedo’s network of publishers. Alternatively, you can distribute FeedPowered advertising into just about any ad network or via your preferred ad server.

Online Video – Complete Guide

Hat’s off to Read/WriteWeb for their outstanding compilation of companies in the online video space.

This is definitely something to go in your bookmarks, with info on:

  •   Video Sharing
  •   Intermediaries
  • Video Search
  • Video eCommerce
  • Video Editing & Creation
  •  Rich Media Advertising
Microsoft, Iowa Kiss And Make Up

The class action suit against Microsoft has been resolved with a settlement that both sides claim will benefit everyone involved.

Google Beta Testing Site-Targeted CPC

Cost per click bidding for site-targeted campaigns has been opened as a beta test for Google’s AdWords clients.

Site Wants To Be The “YouTube” Of Real Estate
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Internet broadcast company ROO and the Real Estate Channel have partnered to launch a video on demand broadband network that offers builders, developers and agents an alternative to traditional TV, radio and print advertising. The hope is to create a less expensive way to advertise while still reaching their target audience.

The network provides real estate companies an IPTV channel through which they can attract new customers for real estate projects, communities and products, while building awareness of service offerings.

Microsoft Urges Focus On Vista, Not Vienna

The blogosphere has been buzzing amid reports that Microsoft plans to release a successor to Windows Vista within the next two years. Some insiders predict that Vienna, the codename for the project, is poised for a 2009 release.

At January’s Consumer Electronics Show, Microsoft Chairman Bill Gates dropped a bombshell. In an interview with this blogger, he openly discussed the future of the Windows brand and when we could expect to see the next offering in the product line:

YouTube Rolls Over On ’24′ Posters

If the users behind the name EcoTotal thought putting up four episodes of ’24′ on YouTube before they aired on television was a good idea, Fox lawyers are ready to find them and show them the error of their ways.

Webmaster Central Now Taking Comments

One of Google’s official blogs, and one of the most useful to site publishers anywhere, has taken down the wall between posters and visitors to allow comments.