The creation of the Presidential Election 2008 "über site" at Yahoo represents the portal’s desire to be the ‘town hall for voters across America.’

Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW:

Microsoft is no stranger to the courtroom given its involvement in antitrust allegations and its efforts to squelch software piracy. Proving that there is indeed no rest for the weary, the legal team at Microsoft is now expanding its efforts to cracking down on cybersquatters who, as the company claims, are profiting off of their brand.

The automotive industry is the largest US advertising category and automakers and dealers have recently focused less on advertising in traditional media and have begun to put their ad dollars into digital media.

The “Google Phone” is a totally unverified but interesting rumor. Someone at a mobile phone forum claims he was exposed to information on a potential Google Phone via a paid-survey website. Garett Rogers has a copy of the screenshot and some of the specs this user saw. Garett quotes from the design specs which were visible on the screenshot:

So Viacom has slapped Google (or YouTube) with a $1-billion lawsuit for blatant copyright infringement on a massive scale, according to the entertainment conglomerate’s claim. On a side note, have you ever noticed how people invariably get slapped with lawsuits? Not just hit — slapped. And a big thick lawsuit would hurt, I bet. Especially legal paper.

Several weeks ago, rumors began swirling about Dell’s potential plan to begin offering its customers a choice between Windows or Linux operating system for PCs and notebooks.

Ever since Google picked up dMarc Broadcasting, industry observers have wondered if Google could make its AdWords service work for radio or podcasting.

A showdown between a content creator and the dominant search advertising company over the YouTube video sharing site continued to draw speculation over how the $1 billion lawsuit could end.

As you probably know I have been a UK Microsoft Student Partner (MSP) for this Academic Year 2006/2007 at The University of Kent and well what can say, I absolutely love it. It’s everything I expected and a hell of a lot more!

While writing a post, always try to link to some older posts with absolute paths.

One of the most formidable barriers to the widespread adoption of social media tools within enterprises is fear of failure.   

What if we make blogs, wikis and other social collaboration tools available and nobody uses them?  Unlike the consumer side of the web where the fact that individuals seek out, self-select and manage the social software they want to use is a reliable indication of their motivation to use it, corporations simply have to take it on faith that somebody within the organization will think of something useful to do with these new tools. 

The most valuable thing that you have when you’re marketing online is your time. Every second that passes means money that you have either made, or let go by. When it comes to marketing on the internet, no matter how good your product is, and how spectacularly you present it, if it isn’t seen by anyone, it will all be for naught. Therefore, everybody who intends to achieve success online must therefore become somewhat of an online marketing expert.

A recent article posted on Slashdot looked at various website design points of the top 6 Presidential Candidates.