It looks as though 2007 is turning out to be a banner year for advertisers looking to engage consumers on their mobile devices. With the first two screens (television & computer) squarely in check, marketers are now focusing on the third screen (mobile) and its advertising potential.

Yahoo may not have wanted to hear the awful truth in the Peanut Butter Manifesto that circulated a few months ago, but someone there must have listened.

Internap Network Services Corporation has announced that its VitalStream Services platform has been integrated into Adobe Premiere Pro software, which allows for publishing of Flash Video content to the Web.

Adobe Premiere Pro, a tool for professional video editing, edits content in almost any format and outputs that content to tape, DVD and the Web. Both companies offer their customers the option of improving their online presence with Flash Video Streaming. Business owners, Web designers and developers can post content online with one click.

Reddit is one of the most difficult social sites to get your content popular on. It can drive thousands of visitors to websites and hundreds of links, but the question is how can you get to the top of the homepage so you can get the traffic and links?

We already know that good content and attractive post titles can really help get a story to the top of social sites. Another obviously important factor that helps a story get to the top is the amount of votes it gets. On most social sites, the friends feature can help a story get a large amount of votes in a short amount of time. If you are not too familiar with the friends feature that social sites have, it is the feature that allows one user to befriend other users.

A great podcast can be an effective tool to generate buzz about a new product or service your company is offering, or can even be a way to simply heighten your online presence and popularity throughout your particular niche.

Microsoft has attacked Google Inc.’s rival book scanning project. Microsoft said that Google “systematically violates copyright”. Thomas C. Rubin, an associate general counsel at Microsoft has written how Google is violating copyrights in a speech which he planned to give at the annual meeting of the Association of American Publishers in NY.

Thomas writes, "Companies that create no content of their own, and make money solely on the backs of other people’s content, are raking in billions through advertising revenue."

With the end of 2006 Yahoo! officially uncovered the commonly known Panama Update. Since that time the accounts are being upgraded from the older systems to this fresh system. Not all the accounts have been upgraded, however, it is expected the task would be full and finally accomplished by the end of march, approximately. Yahoo! Panama is definitely a welcome change.

The newest discussion of a Google-branded wireless device suggests a Blackberry-like gadget with VoIP capability comes from ex-Macromedia chief architect turned venture capitalist Simeon Simeonov, as he fuels the Google Phone rumor blaze.

You know it as the birthplace of HP, Yahoo, Google, Sun, and Cisco, among others.

But coming in September 2007 another kind of startup is coming to Stanford University: a new Scoble! Yeah, Maryam and I are expecting a new child.

Why Stanford University? Cause Maryam’s mom has been to the hospitals there several times for various surgeries and we’ve always been impressed with their care and it’s close to work.

We learned last week that she’s been pregnant for three months and are quite excited and nervous. Big changes in lifestyle ahead.

So I’ve been ranting and raving about how we need to make this the year everyone knows about ColdFusion.

Well, I am very happy to say that Yahoo has just updated their Search SDK, and guess what language makes a brand new appearance??.

Yep – that’s right. COLDFUSION! Sorry to "yell" but I’m just that happy about it. The SDK includes both a simple search example and my ColdFusion Yahoo package.

Convergence is a tired concept, you here it all the time, there’s convergence of this and convergence of that, but sadly, it’s probably the best way to describe this messy little moment in time we’re all in right now. It’s happening in different ways within a variety of industries, but hands down it’s happening very quickly in the area of new media services.

When writing web copy for your website, it is usually assumed that whatever you write … your visitors will understand. I mean we’re writing in English right? If our bullet point says “30 day money back guarantee” every one understands it and shouldn’t have any more questions? Right?

Wrong my friend, wrong!

Even a silly thing like a money back bullet or a free shipping offer needs more explanation to many. Hence the need for the little click-able picture of a “?” mark.

Brett Tabke recently opened up a forum thread on WebmasterWorld titled: Yahoo SERPS vs Google SERPS – If you can’t beat em – join em?. Brett also provides a screen shot comparing the results screens of the two engines.

Do you ever hear of a new marketing idea and think to yourself, ‘Man – wish I had thought of that!’?

William Cross, who many of you may know from SeoFox, sent me a press release concerning the launch of his new company, Gadget Spark. Gadget Spark is the first company out the door to market custom Gadgets for the Windows Vista Sidebar.

According to Microsoft,

For the past five years, the three primary search engines have dominated the online advertising industry.

The market share for search engines has brought them to virtual peak in the industry, as the effectiveness of click pay per click campaigns is questioned against the weight of click-fraud and other emerging advertising options.

All is not lost. According to a survey of 1,010 advertisers and media types including online, print, events, TV/radio/movies from Outsell, Inc the annual report on ad spending suggests:

Continuing my series of Interview with Analysts, here is my interview with Michael Notte.

What is your current position and the name of the company you work for?

Google’s list of subsidiaries drew some attention after that company’s 10-K annual report filing took place; that sparked interest in what other companies have under their voluminous corporate structures.

Not only do these two Internet rivals have multi-billion dollar fortunes, but they enjoy spots in the top twenty on Fortune’s ‘Most Admired Companies’ list.

Oh how lost we are when there’s little or no Google news! Mondays are bad anyway, but this is just silly: Google headlines centering on Google not buying anybody, how things are staying the same at the Googleplex and about how Eric Schmidt said Apple and Google were working together on some things he won’t talk about.

Let’s review: nothing; nothing; and nondescript something. That’s the Google news today.

Google’s moving up in the world, or at least up in the UK. The search engine giant just became Britain’s second-highest advertising earner, only slightly behind – and on track to overtake – ITV, a commercial television network.

Snap.com has made the Snap Preview Anywhere, a Web site service that delivers site previews, available to all members of the Xanga.com weblog community. Snap Preview Anywhere allows visitors to a Xanga weblog to have access to previews of linked sites.

“Our users have really embraced Snap Previews," said Bob Hiler, VP of Advertising at Xanga.com. "The response has been tremendous – less than 0.1% of our millions of users have opted-out of having Snap Previews on their Xanga sites."

Ask.com is based in Oakland, California, and as many people know, the region experienced a minor earthquake late last week. For Ask, this was an opportunity to plug its Earthquake Search. The Ask.com team also took a moment to note one casualty: a Google pen.

As spotted by Jensense, Google have been testing yellow backgrounds against the top central PPC listings instead of the usual blue. Why the tests? Well, Google are known for their continuous testing and experimenting with different ad styles and formats.

So why the different colours?

The US Patent and Trademark Office is swamped, so they’re going the Digg.com route. Embarking on a patent review pilot project that will allow the online public to comment on patent applications, the USPTO is hoping the experts of the world will share the load.

The USPTO is not, however, that keen on P2P.