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Video SEO Wiki Launched
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Due to popular demand, blinkx.com founder and CTO Suranga Chandratillake is launching a video search engine optimization wiki along with VSEO guidelines for advertisers and content producers looking to break away from traditional text-based SEO.

$250m/year Yahoo, AT&T Deal Burst: Yahoo Threatened

According to a story on Wall Street Journal, the deal between Yahoo! and AT&T worth $250mn/year is at stake. Clearly, Yahoo! is not in a shape to accept such a major loss of revenue and might dip below red. In fact, the company has already suffered 5% of its market capitalization due to the reports of “renegotiations.”

USPS Touts Online Convenience

The U.S. Postal Service is promoting its "USPS.com Week" to let consumers know of the many options they have for doing business online and that they can "skip the trip" to the Post Office. The Postal Service’s Web site offers almost three- dozen services that are available online.

Google BlogSearch Takes Over Technorati Traffic

Recently, I came across this post at Read/WriteWeb about Technorati’s declining traffic. Evidently, Google BlogSearch has overtaken Technorati.

Google Phone Edges Closer to Reality

Rumors have been mounting over the past two months surrounding the existence of the fabled Google phone, a device that the mobile community has anticipated with baited breath for some time now. As more details come to light concerning the alleged Google phone, one wonders if Apple views the device as a legitimate competitor to the iPhone.

Do Pre-made Stores or Merchant Sites Have Any Value?

Question: I recently purchased a website at mydomain.somecompany.com as a store to sell somecompany.com’s products and was wondering if the site had any value, and how I could do SEO on the site if I couldn’t change the content?

Answer: Many companies sell the right to resell their products online, but most of them that require you to use their domain or subdomain for your stores are probably selling junk. Truth be told, I have got similar questions from other people who told me that customer support at some of these firms charged for site customization, and even started off many question sequences with how much room is left on your credit card.

Topix Worries About Domain Change
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After paying $1 million to purchase the rights to the Topix.com domain, Topix.net CEO Rich Skrenta now has to deal with a couple of daily realities in the search world: changing domains could cause a dropoff in search engine-driven traffic, and Google isn’t exactly Nordstrom or L.L. Bean when it comes to customer service.

Paid Blog Posts and Misleading Content

The LA Times reports that thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics. The bloggers are spurred by new marketing middlemen such as PayPerPost that connect advertisers with mom-and-pop webmasters.  Thanks to Daily Dog for this item.

Why should there be concern about this practice?

Cisco Bets on Social Media for Marketing Strategy

In addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, social-networking site operator Utah Street Networks.

Nielsen’s 10 High-Profit Redesign Priorities

Jakob Nielsen is an authority on usability; "the elegance and clarity with which the interaction with a computer program or a web site is designed" (Wikipedia). His tips are always worth reading and often worth implementing into your own website(s) whenever applicable.

Translations and Image Search

Sometimes it’s helpful to translate a word in Google into other languages you don’t speak, and then search Google Images for it.

Rose Talks Digg Moderation Again

Digg’s Kevin Rose was interviewed for the latest issue of Search Marketing Standard (an interesting magazine, by the way), and the topic touched on the subject of moderation again. Quote Kevin:

Digg does not use any moderators other than the 700,000 registered users that participate in Digg. That is the value of the Digg system. We have two people on staff that ensure that the Digg Terms of Use are not violated.

MySQL – Storage Engine for Amazon S3

I got an email today from O’Reilly today about the MySQL Conference (coming up at the end in April), it looks like a pretty good conference, but one of the sessions caught my eye. It was called A Storage Engine for Amazon S3.

Google Targets TV Commercials

Danny Sullivan informs about a Wall Street Journal article, Google gains on goal of controlling and targeting TV commercials. WSJ reports, “Google Inc. has established a toehold in pursuing of one its next big ambitions: controlling which television ads viewers see and tailoring them to consumers’ interests.” 

The Mountain View, Calif., company honed the highly profitable Internet model of search advertising — that is, selling ads targeted directly at consumers based on the terms they enter into Web search engines. Last year, the eight-year-old company racked up more than $10 billion of revenue by brokering online ads for itself and its partners.

Kicking Shows More Respect Than Ignoring?

There’s a bit of debate lately due to a Microsoft lawyer bashing Google’s book scanning program and their positions on copyright. It’s one of those stories everybody has to comment on, despite merely being a case of one company sniping at another, so naturally I stayed the hell away from it. Still, Lawrence Lessig made an argument that so defines the opposite of compelling that I had to say something:

What’s So Challenging About Changing Your Marketing?

We’ve talked before about the Three Rs of Internet Marketing—to be real, relevant, and responsive. One way to be both real and relevant is with fact-based marketing. I spoke with someone who has consciously lowered the volume on his hype machine.

Twitter – Noise, But Signal Too

It seems as though everyone has an opinion on Twitter, the instant-messaging style app that Blogger founder Ev Williams shut down Odeo to focus on (wise decision, that). Pete Cashmore says that it’s another way to blog about your cat, while Karoli at Drumsnwhistles just doesn’t see the point — and in the comments on her blog, Robert Scoble says Twitter hate is “the new black.”

Reputation 1.0 Not Working Yet

Media 2.0 meets Reputation 1.0, the interoperability is a little shoddy, but hey, that never stopped us before.

Do Not Try to Control the Conversation

John Bell recently explored the topic, "Who ‘owns’ conversational marketing? PR, Advertising or The People" over at Strumpette – The Naked Journal of the PR Biz.

Getting Links from A-List Bloggers

As in any community, there are the trend setters, the visionaries and the superstars. They’re the ones that are quoted, read and referenced most, the movers and shakers of their particular realm. Blogging is no different.

How Social Media and Search Redefine Expert / Guru

Search marketing & social media have forever re-defined the way we find, qualify and think about expert and guru. Anyone with a website or online presence can put the word expert or guru next to their name, publish an article on whatever they want and market it to the world.

When online users vote for the article on the social media sites, other bloggers link to this article, and generally the ideas are either embraced or refuted. The article may then end up ranking for the key terms associated with his or her profession. The word without reference has lost meaning and the way a real expert or guru is viewed online has to do with if the online community has embraced them or not, or whether they can market to an audience and then perform or verify what they said /claim is actually true.

Location – Online & Offline Business Costs

I have went shopping with my girlfriend in San Fransisco a few times, and got to thinking about how most of the businesses in the city pay $4,000 to $20,000 per month for rent. In many cases, with a 5 year term.

You can buy a great domain name for that. You can compete in the search results in most markets for that. Monthly rent to buy exposure in one city is recurring. Many online marketing costs and domain costs are not.

Yahoo’s Core Rings A Little Hollow

Yahoo’s properties have gained overall by Compete’s computations, but the gains haven’t been led by the big name content areas like Search, Maps, or Sports.

MTV Gets The User-Generated Hype
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MTV jettisoned into the teen consciousness back in the Eighties by having a presence on the powerful new platform of cable programming. It was video that killed the radio star back then, but these days, it could be the Web star wielding the knife, and MTV’s on board with another powerful new platform.

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