To read most of the articles on Google’s expanded test of CPA-based content ads, you would think it was the greatest invention since the wheel.  It could be great for certain advertisers, but only if they do it right.  As it turns out, that’s not so easy.

The Ooomph Factor is something you know when you see it.  It’s the magic sauce that makes a blog, online community or social network buzz.  It’s also very obvious when the Ooomph Factor is missing. 

This is part 4 in a ten part series.

Yahoo’s not screwing around with the mobile market. Judging from the string press releases coming out of Sunnyvale, they mean business. The company launched a major initiative today across 19 countries, called Mobile Publisher Services, to better enable content providers to distribute and monetize their wares.

And of course, Yahoo gets a nice chunk of that pie.

Adobe Systems has launched their Adobe Creative Suite 3 product line, the company’s largest software release in their 25-year history. The product line offers integrated design and development tools for graphic artists and web designers.

Creative Suite 3 brings together Adobe and Macromedia products that will give designers and developers a number of options for print, Web, mobile interactive, film and video production.

This is the third part in a ten part series.

This need not be a hot-potato issue: people who try to do everything themselves to save overhead simply fail: ask yourself these questions:

This is the 2nd in a ten part series.

This is the first of a ten part tutorial.

It occurs to me that my accomplishments (and other entereprenuers lack thereof) are often due to basic sales savvy that is greatly lacking in many online marketing companies:  Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with a knowledge of how and why people make decisions to buy, or not to buy as the case may be.  This is the first in a ten part series:

Adobe Creative Suite CS3 was announced and the release date ihas been set for April 20th (It did say July 1st earlier though), the software package is going to be coming in 6 different versions and contain a wide array of software.

Looks like the spam folks are as worried about "hits" as any other person with an internet presence.

While Jimmy Wales has been busy of late creating a new search engine and dreaming of challenging Google for dominance within the field, another Wikipedia co-founder Larry Sanger has been working on a new collaborative resource designed at offering more validity and expertise to its entries.

Service Modeling Language has been submitted to the W3C.

The announcement derby in the music space shifts to Florida this week and mobile conference CITA Wireless. Even prior to today’s opening the press releases are flying.

Having previously discussed Performancing Metrics as being a little bit of a "Wolf in Sheep’s Clothing", I decided to sign up directly with Clicky. I also removed any Performancing affiliate links from the article.