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The Upfront For A Theoretical YouTube Killer
In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC. Wow, what a great idea, ignore the site that is serving 100 million video clips a day and put your advertising dollars into a site that no one cares about or is likely to care about.
Beating The Unbeatable Google
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Topix CEO Rich Skrenta thinks someone out there can compete with Google, and he offered suggestions on how that might happen (hint: think vertically).

 

Is More Text on a Single Page Better For SEO?

Dear Kalena…

Having just bribed you with a coffee, I have a question which might be interesting to other readers. Say a web site has 500 words of text. Would the site have a higher Google PageRank if all the text was on one page (using scroll bars) as opposed to spreading over 5 pages?

For example the home page of the Oz site (http://www.lowercall.com.au/index.html) is currently spread over 4 web pages. The latter pages do not have any PageRank whereas the first page does. Is there any reason why we should not put all the text on one page and use a scroll bar?

Social Media – Is it a Form of Hysteria?
If you want to know if social media traffic is worthwhile, or not, I recommend attending the free online Social Media: Should You Digg It? class. I sat in on today’s presentation and found it informative and insightful, especially when Matt Bailey delivered his statistical information.

DMCA Harbour Safe for YouTube?

In an op-ed piece in the Washington Post, a lawyer for entertainment giant Viacom writes what amounts to a thumbnail summary of the company’s $1-billion lawsuit against YouTube for copyright infringement. In a nutshell, Michael Fricklas says that the case boils down to whether the video site — now part of the Google empire — is protected by the so-called “safe harbour” provisions of the U.S. Digital Millennium Copyright Act.

SEs Reward Remapping Dynamic To Static URLs

How much difference does it make if dynamic URLs of a site were changed to static ones (even it is just seemingly so)? Moreover, what is the changes were to be carried across the site?

Pitfalls of PPA Advertising

I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google’s experiment with pay-per-action (PPA) advertising, and I got a hugely detailed comment this weekend on that post, so go re-read that entry to see it. (I’ll wait.) When you come back, I’d like to talk about it more.

Yahoo’s All-In-One Mobile Product
I noticed this week that at some point Yahoo released a version of its Yahoo Go for Mobile 2.0 that works on my wife’s T-Mobile SDA phone (a version for my MDA is forthcoming, they tell me). Naturally, I downloaded it and checked it out, and I like what I see. First impressions:

Google Redesigning Search page

In an attempt to improve functionality as well as push other Google services, the search giant has been redesigning its search home page. the panel of links immediately above the search box has been moved to the top left and many non-search services are added under the ‘more’ link.

SEM Includes Giving The People What They Want
My friends at digital-telepathy passed something along to me for a look and a laugh. Turns out, it’s an interesting illustration of search engine optimization and a web design shooting blanks. The site is optimized but someone forgot to consider how to target it for customers, not just search engines. In addition, the design isn’t responding to one of the most popular reasons someone would go to the site.

In the writeup, called Search+ :: It’s All In The Grinds, the story goes that, upon hearing the office call for a Starbucks run, an office employee decided to order something different from Starbucks. He went to search for the Starbucks website to see what he could order differently. He writes,

Microsoft AdCenter: An Insight

Over the past one year of its launch Microsoft adCenter has grown a lot. Won’t say that it matches up with Google’s adWords and Yahoo’s ad serving system but still it is doing a remarkable job.

A brief history, Microsoft adCenter was launched in March 2006 in US. It became live in UK in August and in February this year in Canada.

Improving Your Blog Karma

Whether you believe in karma or not, making your blog a success often has a lot to do with a series of seemingly disconnected events.  Every post you make, person you contact or comment you leave adds to the sum total of your efforts in the blogosphere. 

Building relationships is important in any industry, but blog karma is the idea that what you do and how you behave will ultimately have an effect on you directly or indirectly.  Blog karma is not often written about, but very often spoken about by bloggers, especially successful ones.  So if you did believe that blog karma does exist, how should you go about increasing yours?  Here are 10 ways you can improve your blog karma:   

Have a Web Identity When Job Hunting

Computer World takes a look at how a lack of a web presence can hurt a candidate’s chance of getting a job interview, let alone the actual job. While we’ve probably all tried “Googling” a date or famous celebrity, employers are using the search engines to “check you out” before they schedule a meeting with you.

Mobile Networks Should Embrace Social Networks

Day one of reading the many feeds submitted by our readers, and I’m already sharing a lot of cool stuff over at my link blog.

Worthy of further consideration is Andrew Girdwood’s suggestion that mobile phone networks should look to embrace social networks as a way to grow their user-base. One of his ideas…

Reviewing Today’s SEO and Search Headlines

In my review of today’s SEO and search engine headlines I came across a few posts of interest that I would like to share with you:

Citizendium Hopes to Build a Better Wikipedia

One of the biggest criticisms of Wikipedia – apart from the addition of nofollow links – is that anyone can add, delete or modify an entry anonymously. This often causes major headaches – vandalized entries or spam links – and is the Achilles heel of the world’s most popular online encyclopedia.

Will Calacanis Evangelize SEO?

Neil Patel has provided an update on his challenge to show Jason Calacanis that SEO is not “snake oil” and can in fact help a site increase its search engine traffic.

Patel Doing Well On Calacanis Challenge

Neil Patel stood up to Jason Calacanis’ SEO criticisms with a simple request: let me increase your daily search traffic by a minimum of 10 to 20 percent.

Tucows Helps Users Select One Registrar

Tucows, the domain name wholesaler, has compiled a list of “Questions to Ask Before You Pick Your Domain Name Registrar,” and, to markedly abbreviate its 2,200-word creation, the general idea is that one should know everything.

Snap Snaps On Bloggers For IntelliTXT Comparison
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When Google slid its new Text Link Ad product under the Pay-Per-Action rug, bloggers who noticed immediately started comparing the in-text advertisements to Snap.com’s content preview bubbles. But Snap.com’s none to happy about being lumped into the same camp as IntelliTXT.

Around the SEM World – Personalized Search

"Around the SEM World" is a new monthly series I am starting in which I will ask professionals around the SEM Industry their thoughts on the hottest topics during the given month.

Video Search: A Whole New Ball Game

The landscape of search is changing. Online video is becoming more prevalent to the realm of search, especially given the fact that Google has begun including links to YouTube videos in its SERP pages. Will the ability to search video, however, ultimately change how users consume the information contained within the clips?

Facebook Best for “Hotties” or Roman Art?

Andy Kessler has republished his WSJ interview with 22-year old Facebook founder, Mark Zuckerberg.

DOJ Ramps Up Online Predator Campaign

Three agencies have partnered to raise awareness and educate teenage girls about the potential dangers of posting and sharing information online.The U.S. Department of Justice, the National Center for Missing & Exploited Children (NCMEC) and the Ad Council all are focused on their Online Sexual Exploitation public service advertising (PSA) campaign.

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