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Privacy Groups Ping FTC Over Google/DoubleClick

The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy (CDD), and US Public Interest Research Group (US PRIG), are about as happy about the Google DoubleClick deal as Microsoft was, but for different reasons.

SMX: Matt Cutts You & A

Renowned Google Matt Cutts sat down with Danny Sullivan and the SMX Advanced attendees for a Q&A session.

Here are some of the highlights–and since it’s Friday afternoon, here’s a bit of a twist for you. (Don’t worry, unless you really like these, I’ll be putting the rest of my notes up in a more straightforward format in a little while.)

Search Engines Updating Keywords

Dear Kalena…

My question is to do with keywords and how often search engines update them. If I change my keyword or key phrase for a page how long would it take Google to update its index for the keyword or phrase so that it now shows up in a search for that new keyword?

Regards
Clive

Leveraging Social Media & SEO for PR
Coming up very quickly next week is the Media Relations Summit in Washington D.C. and I’ll be bringing one of our account managers, Mike Yanke, who works with many of our public relations clients to learn from some of the best and brightest in the PR and media relations industry.

iLike & Facebook Attached at the Hip

When Facebook — the social network everyone and their mom is on now — launched its new F8 “platform” initiative, one of the first to really take off was iLike.

Will Users Kongregate At The YouTube For Games?

It’s spelled as if it comes straight from the Kaiser, or the Kremlin, and red like the Cold War (which Putin, apparently, is looking to put back in the cooler), and maybe, since it’s somewhat communal, this online sharing thing, it’s appropriate – Kongregate is being touted as "the YouTube for games."

Google Adwords Account Snapshot Page

Hey Google Adwords I like the new snapshot page as a concept but it needs a little improvement.

Big Company Marketers Need to Influence

I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts.

At one point, they stopped me and said, "No, we don’t have to do that because we have the whole team here."

Unfortunately, unless it’s the CEO talking, that’s never true.

The Elephant in the SEO Living Room

Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you’ve looked at the baby steps that search engines have taken towards personalization and told yourself, "Well, no need to worry about that yet," think again. This may be your last chance to take action before the tidal wave.

Google Beats Baidu In Blind Test
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Google fans take note: this victory wasn’t of the runaway variety.  But a win’s a win, and a new study did indeed find that Chinese users might prefer Google over Baidu.

American Travelers Make Plans Online

American travelers are taking a series of smaller vacations and are buying more travel products and services on the Internet, according to "The PhoCusWright Consumer Travel Trends Survey Ninth Edition" released this week.

American Travelers Make Plans Online
“American Travelers Make Plans Online”
American Travelers Make Plans Online
How Can You Teach Internet Marketing?

As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up with the latest ideas. But what about new marketers, such as college students studying marketing? How are they learning Internet marketing? I learned marketing from a textbook, but can Internet marketing be learned that way?

YouTube Adding H.264 Format
While the jury is still out on whether anyone actually needs an Apple TV, the iTunes streaming device is getting a new feature: YouTube. Sometime in the middle of this month, a software update to the device will add wireless YouTube streaming.

File-Sharing Could Get University Funding Cut?
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So as state-funded university tuition rises faster than the inflation rate, grants are becoming nonexistent, and students are actually looking abroad to complete their education cheaper and in half the time, Congressmen cozy with the RIAA are threatening to cut their funding more if they don’t play ball with the recording labels.

YouTube Called Out Over Country Music
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Happy Friday!  To mark the weekly occasion, we can tell you that YouTube appears to have been served with yet another lawsuit.  This time it’s Cal IV Entertainment, a country music publisher, that feels Google’s video-sharing site isn’t doing enough to protect copyrighted material.

B2B Social Media Marketing

We know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from ‘someone just like me.’

“Get A Mac” Wins Marketing Campaign

Apple’s "Get a Mac" campaign was awarded The Grand Effie for the Most Successful Marketing Campaign of 2007 last night at the Metropolitan Pavilion in New York.

Orkut Causes Outrage In India
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When you hear about vigilantes, your next thought isn’t likely to involve Orkut, Google’s semi-popular social network.  Nonetheless, the contents of that site have spurred some Indian students to attack cybercafés.

Will The iPhone Flop?
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CrunchGear blogger Seth Porges thinks the iPhone will bomb, and he makes a good case for it, even if it seems counterintuitive at first.

A Look at Search Marketing Standard Magazine

Search Marketing Standard’s Boris Mordkovich offered me a subscription to their magazine a few weeks ago. I was dubious; I mean really, a magazine printed on paper about the internet? Despite my reservations I am a shameless blog whore so I instantly said yes.

Free Trials Convert To Paid Subscribers

Paid content sites offer free trials to users hoping to turn them into subscribers. MarketingSherpa signed up for free trials with 50 content providers to explore what methods can be effective in attracting subscribers.

Peopleized: Social Optimization for Real People

Peopleized is a new web 2.0 portal devoted to the social aspect of the Internet.

Google, Apple May Partner On Cloud Computing
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As rumors go, this is a pretty solid one: it seems that Google and Apple will partner, and together, the companies are likely to give .Mac a huge cloud-computing boost.

Google’s Street Views Getting Existential Slants
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There hasn’t been something this fascinating and disturbing since AOL"s Data Valdez. Google’s Street Views feature on its Maps service raises a lot of questions about privacy, public domain, and humanity itself.

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