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Doomsday Scenario?

Mark Simon considers the probability of a "doomsday scenario" if Google badly misses a quarterly earnings estimate, which would hammer their stock price, casting a pall over the entire online advertising sector.

Survey: You Must Manage Your Own Online Reputation

Results from a new survey reveals that half of all employers surveyed said that they search online for information about prospective hires at least some of the time.

Expect Windows Mobile Alternative Instead of Gphone

The IHT is pretty convinced we won’t see mobile phone from Google–yeah, we know that already. However, they’ve shed some light on what exactly Google is working on.

Microsoft CEO Says Google Reads Your Email

The last thing search giant Google needs right now is any suggestion that it has become all knowing, all seeing. The company is trying to get its DoubleClick deal approved, so comments from Microsoft CEO Steve Ballmer won’t help.

YouTube’s Copyright Problem
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YouTube has become extremely popular but still has plenty of issues with copyright infringement.

SEM Strategy: Don’t Look Like a Duck?

Eric Enge’s extensive discussion of hidden text and its dangers illustrates a key issue for anyone working on a search marketing strategy. (Hat tip seroundtable.com)

Yahoo Hosts Open Hack Day In Bangalore

Yahoo’s intent on expanding its market share in India, and the company is also interested in finding useful new odds and ends.  In an effort to do both at once, Yahoo hosted Open Hack Day in Bangalore this past weekend.

Grayboxx Goes To 100 New Cities
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Two cities in Alaska, five in Kentucky – Grayboxx is getting around.  And by flying a banner that boasts of covering “100 cities in a single day,” the local search engine’s owners are making sure we all know about it.

MySpace’s Impact On Politics

Back in March MySpace launched the Impact Channel, a political community dedicated to the 2008 presidential election. WebProNews spoke to MySpace about its role in the 2008 presidential election.

Social Media: You Built it; Now What?
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Web developers and designers for huge companies and niche sites alike are all jumping on the social media bandwagon, realizing that social networking, user-generated content, video-sharing and Widgets are more than just ways to kill time in the office; they can be incredibly effective in growing and increasing audience engagement.

Digital Democracy Director Slams Google’s Greed
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At the moment, Google’s stock is slightly above $600, and the company has a market cap of $187.42 billion.  Given this evidence, it would be hard to say that Google doesn’t like money.  But one onlooker has called the search giant greedy and wonders if it will “ruin the Internet.”

Direct Marketing Combined with Video

You could be forgiven if, after listening to the excerpts of my interview on Beet.TV, you thought that my favorite television programs are infomercials. But I was trying to make a point. Infomercials, and other direct TV campaigns, have a lot to teach us about video for the Web.

GPhone Is Not a Phone?

Google has been working on a mobile phone project for more than two years and the GPhone has caused expectations in the technology world to rise.

O’Reilly’s Google Analytics 101

Have you ever wondered how to adjust analytics to be fully functional without having to sell the farm to get what you need to be able to improve your websites? Google Analytics is the answer, right?

Wired Magazine’s Geekipedia on SEO
Wow! I thought, pulling an additional insert in my recent Wired Magazine called “Geekipedia” and thought that it might come in handy.

PR and Dumping the Inferiority Complex

Last week on Thursday I spent the day at the TurnPROn event in San Francisco focused on the future of public relations.  It was hosted as part of the Online Market World conference, and a relatively small and concentrated event. 

HealthPricer Sees CPC As Near Death

Cost per click? Even the resources of HealthPricer can’t find a cure for the demise of CPC, as cost per action (CPA) becomes more appealing to retailers.

Google Stock Crested $600 Per Share

The GOOG spent a brief time over the $600 mark, putting it in some pretty good company for a few minutes.

Content Commodities

Steven Hodson is so bored with blogging that he wrote a blog all about it. Heh. I feel Steven’s pain. Instead of blogging about it I just hung out all weekend with my sons and a raft of great bloggers. You’d know that already if you read Twitter (the other way to spend time when you’re bored with blogging).

Microsoft CEO Says Google Reads Your Mail
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Ask an average guy on the street, and, assuming he’s not a conspiracy theorist, he’ll tell you that the only people who read an email are listed in the “to” and “from” address boxes.  But Microsoft’s Steve Ballmer has stated that information sent through Gmail is read by Google, too.

Get more conversions with calls to action!

Find the best way to do a call to action in your search ad – read it today!

Understanding “Allinanchor” to Improve Google Ranking

Google has several "search operators" that provide important insights into improving search engine rankings. One of the most important commands is "Allinanchor" as it heavily influences Google’s ranking algorithm – by providing relevance to inbound links.