Author Archive for: ‘Chris Crum’

Workplace Communication App Slack Gets Major Android Update

Slack, a team communication tool, which is quickly gaining popularity and reportedly drawing acquisition interest from a variety of companies, just launched a major update to its somewhat lackluster Android app. The experience has been completely redesigned, and they’ve made efforts to speed it up to address a common complaint about slowness within the app. The design has eliminated its …

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Google Update Bumped Down Half Of Pages It Threatened To

Google released an algorithm update on April 21 that began taking the mobile-friendliness of a site into account when ranking that site in search results. It’s still just one of many signals Google uses, and it’s not as significant as relevance or quality, but it is clearly a factor Google is taking very seriously as more searches are performed from …

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Imgur Starts Testing Promoted Posts With Select Businesses

Imgur is the latest social media service to add promoted posts to its platform, giving advertisers a chance to reach a huge, untapped audience. The company says this is an effort to make sure Imgur is “around for a really long time.” It’s not exactly opening up Promoted Posts to the masses just yet. It’s starting by experimenting with promoting …

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Yahoo Lets Advertisers Independently Measure Viewability

Yahoo announced that it is giving advertisers the ability to independently measure viewability and fraud for display and video advertising on Yahoo owned and operated properties as well as media purchased across its programmatic buying platform. Advertisers can choose from third-party measurement solutions from comScore, DoubleVerify, Integral Ad Science, Moat, and others to validate for viewability and fraud. As Yahoo …

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Google Updates Webmasters On Panda and Penguin

At the SMX Advanced conference on Tuesday, Google’s Gary Illyes made some comments about what webmasters will be able to expect from Google with regards to its Panda and Penguin updates in the near future. April saw Google’s transparency being called into question again in light of mixed messages it had been sending about both updates – both of which …

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This Facebook Feature Could Help Businesses Get Better At Customer Service

Facebook has a new customer service feature for businesses pages, which would enable them to serve a canned response to users who send them messages. Early comments about the feature are pretty positive, and it’s not hard to see why it would be well received given that response times are notoriously poor on social media. TechCrunch reports on the feature, …

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Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes

Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all sizes buy ads. Instagram first launched ad a year and a half ago on a limited basis, and has since expanded formats most recently to include carousel ads. The company says that across …

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Here’s How Businesses Can Use Pinterest’s New Buyable Pins

Marketers have been waiting quite a while for Pinterest to launch its long-rumored “buy” button, and at an event at its headquarters on Tuesday, the company announced Buyable Pins, which it describes as a simple and secure way to buy products right on Pinterest. It will roll out to iOS users in the U.S. later this month. Do you intend …

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Google Gives Marketers Advice On Reaching Customers In The Moment

Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with businesses online. Google says it has seen a 20% increase in mobile’s share of online sessions across the web in …

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Yelp Slaps 51 Businesses With Consumer Alert Warnings

Yelp announced that it has activated a new round of consumer alerts, this time slapping 51 businesses with the alert messages. While the alerts themselves show messages to consumers who stumble upon the Yelp pages of these businesses, the real message is to the business themselves, and that message is: “We don’t tolerate review manipulation.” “Consumers have the right to …

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Pinterest Shows Off Potential ‘Buy Button’ Functionality

Update: Pinterest just announced its true buy button with Buyable PIns. There have been rumors of a Pinterest buy button for quite a while, but they really started to heat up earlier this year. We’ve already seen buy button announcements from Facebook and Twitter, and Pinterest is much more shopping-oriented than either of these, so it would arguably make even …

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New Google Feature Means Businesses Need Apps For Search Marketing

The world of search engine marketing is ever-changing, and it’s no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking signal for organic search on mobile devices, that gives businesses more incentive to have mobile apps for search marketing purposes. It essentially expands as search marketing-related benefit device-wide, as opposed …

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