EcommerceMarketing

3 Digital Marketing Methods Every Business Needs
As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer...
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Get Ready for Ads on Your Phone’s Lockscreen
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads....
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Predictive Forecasting For Ecommerce In 2022
Ecommerce has been growing at a faster pace than traditional shopping, and there's no sign of it slowing down....
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8 Key eCommerce Conversion Rate Benchmarks
What would you say is the most important metric for a business? Is it profit? Revenue? Customers served per day? The answer may surprise you. In fact, acco...
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How Do You Measure the Success of a Content-Driven Marketing Strategy?
Content marketing is reshaping ecommerce for companies large and small. That's because marketing is about trust first and foremost and marketers are realizing that quality content...
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Amazon Pushes Its Own Brands at the Expense of Others
Amazon is being accused of pushing its own products at the expense of more popular, better reviewed products from other companies. Amazon is th...
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Italy Fines Amazon $1.3 Billion For Antitrust Violations
Italian regulators have fined Amazon $1.3 billion for promoting third-party sellers that buy its extra services over other sellers....
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Square Changes Its Name to Block
Taking a cue from Google and Facebook, Square has changed its name to Block, retaining the Square name for its Seller business....
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Sezzle Is the Creditization Of a Debit Card, Says CEO
"Consumers love our product because it represents purchasing power but also budgeting for them," says Sezzle co-founder and CEO Charl...
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Microsoft and Shopify to Display Listings in Microsoft’s Products
Microsoft and Shopify are partnering to display merchant listings in Bing, as well as Microsoft Edge and Microsoft Start. Shopify is one of the...
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Lawmakers Accuse Amazon of Misleading Congress, Threaten Criminal Probe
Amazon is in the hot seat, with US lawmakers accusing the e-commerce giant of misleading Congress and threatening a criminal probe in response....
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Reddit 1-800 Flowers Ad Goes Viral
"Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces," says 1-800 Flowers CEO...
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Ecommerce Nearing $1 Trillion
"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...
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Salesforce and FedEx Partner to Deliver End-to-End E-Commerce Solution
Salesforce and FedEx are partnering to deliver an end-to-end e-commerce and shipping solution. The par...
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