EcommerceMarketing

How does a startup compete with a huge brand like Victoria's Secret which by some accounts has nearly a 50 percent market share? By being different...

Voice Commerce: Is It Living Up to Its Early Hype?

A growing number of people around the world are using the voice search feature in their smartphones and smart speakers to find information, confirm...

4 Snapchat Marketing Tips to Help You Rise Above Your Competition

Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could. That's becaus...

How Mattel Optimizes Marketing on Walmart.com

Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer...

eBay’s Stock Takes Massive Tumble, Company Axes 300 Employees

This is not a good week for eBay. The company's stocks took a massive tumble a day after revealing that it was slashing about 300 jobs in the Bay Ar...

Amazon and Google are Starting to Look More and More Alike

The eCommerce landscape is in constant flux, with Amazon becoming more like a search-ads platform aside from being an eCommerce venture while Google...

5 Ways Artificial Intelligence Benefits eCommerce Businesses

Over the past few years, more people have turned to online shopping instead of brick-and-mortar stores because of convenience. In 2017, eCommerce bu...

Instagram Launches Shoppable Posts in 8 New Countries

Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US,...

Ghostery Goes Open Source, Reveals Two Proposed Revenue Streams

Ad-blocker Ghostery published its entire programming code on Thursday. By going open source, the company aims to clear the air on its old business model and invite others to contri...

Top 5 KPIs That Will Keep Your eCommerce Business on Track for Success

Running an eCommerce business is no walk in the park. Most of the time, things change so quickly that it's difficult to keep track of what's working...

How Your Business Can Identify and Capitalize on Micro-Moments

There's no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that...

Snapchat is Now Selling Merch with Launch of New Snap Store

Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company...

5 Ways to Boost eCommerce Sales with Product Recommendations

Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce b...

How Your eCommerce Business Can Emotionally Connect with Customers

Most business owners know that providing good customer service is crucial to fostering customer loyalty or winning new clients. While this is true,...

4 Tips for Personalizing Your Next Email Campaign

When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that ha...

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