Digitizing Unilever is One of My Top Priorities, Says CEO

Digitizing Unilever is one of my top priorities, says Unilever’s new CEO Alan Jope. “How we digitize marketing. How we digitize working with our customers. Digitizing our supply chain. Digitizing our people processes. You are going to see a strong digital emphasis in my agenda for Unilever.”

5 Ways to Promote Your Brand with IGTV

These days, brands that want to be competitive in their niche will first have to…

Read Your Customer’s Digital Body Language, Boost Sales!

It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost…

How to Use Reddit to Get More Traffic to Your Website and Boost Your Sales

If you aren’t familiar with Reddit, your first visit to the website may feel a…

SAP CEO: It’s All About the Customer Experience

SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonomous database, competing with Salesforce, and its huge business in China.

Kynetic CEO Michael Rubin: We Owe All of Our Success to Amazon

Kynetic CEO Michael Rubin says that they owe all of their success to Amazon. “I owe all of our success to Amazon because we are such a big believer in what they were doing, a completely differentiative business model,” Rubin said.

ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret

How does a startup compete with a huge brand like Victoria’s Secret which by some accounts has nearly a 50 percent market share? By being different and utilizing technology and data.

Voice Commerce: Is It Living Up to Its Early Hype?

A growing number of people around the world are using the voice search feature in their smartphones and smart speakers to find information, confirm appointments, and even order food.

4 Snapchat Marketing Tips to Help You Rise Above Your Competition

Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could.

How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.