EcommerceMarketing

Yahoo just released its earnings report for the second quarter with revenue up 15% year-over-year. The company reported a net loss of $21.6 million. Revenue after costs paid to par...

Facebook Pages Are Becoming Online Shops

Facebook is now testing shops with buy buttons on Facebook Pages for select businesses, according to a...

Selling To Customers Through ‘Shoppable Videos’

Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. "Sh...

Study Looks At Most Used Digital Shopping Tools And Their Influence

A recent Epsilon study (via...

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across F...

How Should B2B Companies Approach Pinterest?

Are there benefits to spending time and resources on Pinterest when you're a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and the...

What Businesses Should Know About Pinterest’s New Buyable Pins

Pinterest announced on Tuesday that it is starting to launch Buyable Pins on iPhone and iPad enabling users to purchase...

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...

This Is How Your Business Should Be Using Twitter’s Periscope

Twitter is giving businesses tips and "inspiring examples" of how they can use its recently launched Periscope livestreaming app after watching how some brands have used it in its...

Shopify Merchants Can Start Using The Facebook Buy Button

Shopify and Facebook announced an expanded beta test for the Facebook buy button, wh...

Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There's some interesting research out from commerce data provider Jirafe looking at the impact of Pin...

Is Social Media Very Good For Ecommerce Conversions?

Social media might not be all that great for ecommerce. At least not yet. Sure, it's wonderful for branding and general marketing, but as far as getting actual conversions, the cha...

Google Gives Ecommerce Analytics A Revamp

Google announced the beta release of a "complete revamp" of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product perf...

Google Analytics Gets ‘Smart Lists’ For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conv...

Desktop Holiday Ecommerce Spending Up 14% From Last Year So Far

A report out from comScore says $18.9 billion has been spent online during the first 24 days of the November-December 2013 holiday season, using desktop computers. This is up 14% f...

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