CMOTrends

In the rapidly evolving world of digital marketing, chief marketing officers are grappling with a profound transformation driven by artificial intelligence. The shift from tradi...

UiPath Appoints Microsoft Vet Michael Atalla as CMO, Relocates to Lincoln Square

In a move signaling renewed focus on its AI-driven automation ambitions, UiPath Inc., the robotic process automation giant, has appointed Michael Atalla as its new chief marketing...

Cracker Barrel’s 2025 Refresh Sparks Boycotts and $100M Stock Drop

Cracker Barrel Old Country Store Inc., the Tennessee-based chain known for its Southern comfort food and roadside gift shops, unveiled a sweeping brand refresh in mid-August 202...

Serena Williams Reveals GLP-1 Use for Postpartum Weight Loss, Faces Backlash

The Rise of Celebrity Endorsements in Pharma Serena Williams, the tennis icon whose career redefined athletic excellence, has stepped into a new arena: advocating...

Marketing Project Management Software Market to Hit $12B by 2030

Rising Demand in a Digital Era As marketing teams grapple with increasingly complex campaigns spanning digital channels, social media, and data analytics, the need for robu...

Crocs Appoints New CMOs to Boost Growth and Sustainability

In a bold restructuring move that underscores its ambition to dominate the casual footwear market, Crocs Inc. has appointed two new chief marketing officers, signaling a sharpened...

2025 CMO Challenges: AI, Privacy, and Strategies for Resilience

In the high-stakes world of corporate marketing, Chief Marketing Officers (CMOs) are navigating an unprecedented storm of disruptions that have redefined their roles over the past...

Kodak Signals Doubt on Survival, Seeks $300M Pension Boost for Pivot

Eastman Kodak Co., the iconic photography pioneer that has navigated bankruptcy and digital disruption, is once again staring down financial peril, but company executives are pushi...

Tech Giants Revise Overhyped AI Claims Amid Regulator Scrutiny

Shifting Narratives in AI Marketing In a significant pivot, major technology companies are quietly dialing back some of their most ambitious claims about artificial intelli...

Visa’s 60-Year Legacy Powers Its AI-Driven Marketing Revolution, Says CMO Frank Cooper III

Visa CMO Frank Cooper III Outlines AI-Driven Future of Commerce at POSSIBLE 2025...

Peloton’s Gamble: Slashing Marketing to Pedal Toward Profitability

Peloton's Marketing Pivot: A High-Stakes Gamble for Profitability In a bold strategic maneuver that has sent ripples through the fitness industry, Peloto...

T-Mobile’s Clint Patterson Joins Project Kuiper As CMO

Clint Patterson, former T-Mobile SVP of Product Marketing and CMO of T-Mobile Prepaid, has left the company and joined Amazon's Project Kuiper as CMO....

The Role of a Fractional CMO in a Food Business

Running a food business requires more than just cooking up some great recipes. You need strong marketing to reach customers and stand out in a competitive...

Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience

Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 milli...

X Hires New Global Head of Marketing: Former Hyundai CMO Angela Zepeda Joins as Key Leader in Brand Transformation

In a major shift for social media giant X, Linda Yaccarino, CEO of X (formerly known as Twitter), announced the appointment of Angela...

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