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The information flooding out of the Blog and Feed Search SEO session at SES San Jose was so rapid and powerful it knocked all of Mike McDonald's hair off. Because the information is so plentiful, we'll cut the right to the bald and shiny of Mike's notes.

Via Amanda Watlington, Ph.D., APR Searching for Profit, on blog and RSS optimization:

"At this point it's still westward ho. We are still far from saturation at this point. It's also far from maturation. There is a lot of work left to be done RSS has been the medium of distribution and growth of most all of the consumer generated content"

Optimize the blog itself - customize your templates, simplify your archiving structure, css (tweak to improve usage of h1 and h2 etc) permalinks - make them show real titles etc, add robots txt, validate -- tweak then validate, then stay put.

Plug-ins are available for SEO ability for WordPress, Moveable Type, etc.

Use and build keyword lists

Don't use graphics where plain HTML would benefit your SEO

Focus categories

Use your blogroll

Powerful keyword rich copy wherever possible

Give every post a theme and stay on message

Use keywords in anchor text with links

If you link to a resource - cite the resource and link to it.

Review your keyword research - keyword density is still key

"I tell people, 'if you're going to take the trouble to make a blog, put it on its own domain. Make your blog it's own independent authority."

Socialize the blog

Gather inbound links

Cross-link your website

Join the conversation by blogging about other blogs

Ramp up traffic thru submissions

Make it easy to subscribe to

Optimize your rss feed

Use keywords in the title

Use full paths

Each feed should have a keyword theme

Make your feeds available for syndication

Convert your feed to podcasts

That's enough to process for now. Next time, what Feedburner's Rick Klau and Netconcepts' Stephan Spencer have to say about it.

To be continued

Jason L. Miller is a staff writer for WebProNews covering technology and business.