Submit Your Article
Visit Twellow.com
– Close + Open
Facebook Twitter Google Buzz

Easily Follow WebProNews

Follow us on Facebook, Twitter, Buzz... it's up to you.


Text: Decrease Font Size Increase Font Size | Print Print Article | Share: Delicious Digg StumbleUpon Post to Twitter Post to Facebook



FTC Takes Closer Look At Google's AdMob Deal

Agency seeks sworn declarations, which may signal forthcoming objection

1 comment Thursday, March 11, 2010

The "Facts about Google's acquisition of AdMob" page Google established in November of last year apparently hasn't satisfied the Federal Trade Commission's curiosity.  A fresh report indicates that the FTC has stepped up its investigation of the deal by seeking sworn declarations from third parties.

This isn't a good sign for Google.  Todd Shields and Dina Bass heard about the FTC's move from "people with direct knowledge of the matter," so the affair appears to have developed beyond rumor stage.

Also, after talking to Stephen Calkins, a professor of law who used to serve as General Counsel of the FTC, Shields and Bass reported that the FTC tends to seek declarations "'when they think there is some significant chance' the agency will ask a court to block a merger, or seek to modify a deal."

Google's been running into more and more antitrust trouble as of late.  From the problems with its book digitization project to a European Commission probe, the search giant's been held up on several fronts.  It wouldn't be surprising if something - such as this AdMob deal - becomes a breaking point.

Still, asking for sworn declarations isn't the same thing as strongly objecting.  It remains possible the FTC will give Google's acquisition of AdMob a green light.

News Tags: Google, admob, Deals, FTC
About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

It would seem akin to a

It would seem akin to a witch hunt. Time being wasted on imaginary crimes? whereas the infringement and theft of online intellectual rights is a daily occurrence and should be more protected. Who's doing anything about that now? G and the FTC should be working together to help the publishers rather than focus on suspicions. If a crime is being perpetrated it will show up on it's own and then be severely dealt with. Let's get in touch with reality preferably today rather than tomorrow.

Publish A Comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
11 + 6 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
SEARCH