Facebook has gotten tighter with its policy on page verification. There is now a form that Facebook requires page-owners to fill out in order to verify that they are indeed the rightful owner of a branded page. They have even been sending the form around to some of the larger page owners.
The new form asks users to verify that they are an "authentic representative of the entity" the page represents. Here's a look at the form itself.

As you can see from the above image, Facebook gives you the option to add a badge or a Fan Box widget to your site that links to your Facebook page, add an email address that is officially affiliated with the entity of your Page to your personal Facebook account, or add another admin to your page who has an email address that is officially affiliated with the entity your page represents.
If you are officially affiliated, but for some reason you can't engage in one of those options, Facebook does give you a chance to state your case in the description box.
Earlier this year, Twitter launched its verified accounts, although as Eric Eldon at InsideFacebook says, they haven't exactly stopped the creation of bogus ones. He doesn't think this will do much to prevent them on Facebook either.
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