This is a great idea except for most of it stinks. There is a reason people have started going elsewhere besides the traditional publishers and media. Most of the 'subscription' models are a waste of money. And no I don't pay to get into the local grocery store before I can even buy the milk. Most consumers already have to pay for a computer and internet access just to get online, then they have to pay for mostly non interesting stories on sites like ESPN?
In the long run many of these traditional media companies will just go out of business. I understand the need to charge for things. But when half the 'journalists' are nothing more than hacks who should be blogging for free, don't claim you need to do it for business. Do we really need most of these writers who provide nothing new but sensationalized opinions? No we don't. Not anymore. A journalist who actually breaks news stories is one thing. Hacks like Bill Simmons should just be blogging for free.
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ESPN, what a rip off
Interesting that the online service is more than the magazine itself. If customers really are that valuable to advertisers, whey would ESPN shoot itself in the foot this way?