iEntry 10th Anniversary RSS Newsletter Advertising
Join the WebProWorld Forum!

Possible Hulu Expansions Becoming Hot Topics

Post to Twitter Post to Facebook

International spread and music label agreements

It's hard for things to grow when they're being artificially constrained; think about bound feet if you need a rather gross example.  So, if some new reports lead to any significant developments, Hulu may be making some smart decisions and heading in new directions.

Consider the matter of potential audience size first.  Right now, Hulu's only (supposed to be) accessible to people in the US.  That's not very friendly of it, and makes it tough (or perhaps impossible) for the site to catch YouTube in terms of unique visitors.  The policy must close a lot of advertising doors, too.

Hulu Logo
 

But Jason Kilar, Hulu's CEO, told Diane Mermigas, "The concept of Hulu is predicated on being a global business.  Our mission statement describes us helping people to find and enjoy the world's premium content wherever and however they want.  That will be predicated on finding the right partners and having a business model that enables us to create value for advertisers, content partners and our shareholders."

Although Kilar didn't go on to give any sort of date, those are some encouraging words, anyway.  And the second story gives a reason as to why many, many more people might want to use Hulu.

Andrew Edgecliffe-Johnson reports, "[M]ajor record labels are hoping to revive the music video business online by creating a single digital destination for their artists' output. . . .  Representatives of two music companies, who would not be named, said they were in discussions with Hulu, adding that no partnership announcement was imminent but that the site appeared to be the favoured partner."

About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

3 Comments

music videos?

Yeah, I think music videos would be a draw to Hulu since MTV decided to have nothing to do with music what-so-ever.
Music videos are short enough that even if you don't have your computer connected to your television, that you may actually stay on the site to watch multiple short videos that are less than 5 minutes.

Short-length video worked for YouTube.

Hulu is nice, but I'd rather

Hulu is nice, but I'd rather watch a show on my large TV than my tiny computer screen. The only time I watch a show onlne is when my DVR fails to record something or a show tricks me with changing its schedule without notice.

Unless...

That is true, unless you hook your PC to your TV and then you have an awesome source of shows without the constraints of storage in your DVR or time for your TV source.

We've brought a PC into our entertainment center and have been able to reduce the number of items that we use in our entertainment center. Great side benefit is that we also can play itunes through our entertainment center without any additional hardware.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
5 + 15 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
WebProNews on Facebook
Featured Headline
Search Bing From Hotmail Inbox to Insert Content
Bing Added to Quick Add Feature
1 comment | Thursday, July 9th
 
Subscribe to WebProNews


Send me relevant info