Top 10 Subject Line Words That Get OpensAnd Other Fun Email Marketing Data
Financial analysts tend to be polite writers, and it's hard to find fault with this trait. However, a new research note from Collins Stewart analyst Sandeep Aggarwal would have been funnier if Aggarwal had forgotten his good manners, as the two words "STAY AWAY!" seem to sum up his opinion of Yahoo.
Yes, to once again paraphrase the analyst, Yahoo's currently screwed in just about every way that counts. Or as he put it, "We believe that the fundamentals at YHOO are deteriorating. . . . We don't see any near-term upside in the shares of YHOO on fundamental basis."
According to Sam Diaz, Aggarwal then supported his argument by writing, "On the one hand economic headwinds and turmoil in the financial markets are causing weaker display ad revenues." Also, "[C]hanges with the minimum bid with search and a possible GOOG/YHOO deal are causing an outcry among many advertisers. To further complicate the situation is an ongoing loss of talent which might accelerate with the renewed restructuring efforts."
Yahoo APT provides the company's supporters with a ray of hope, but it's not yet been granted a wide release. Another option - some sort of Microsoft acquisition - is creeping back into the realm of possibility once again, but remains a long shot.
We may still see Aggarwal or some other analyst write an all-caps, two-word research brief ending with an exclamation point, then.
Top 10 Subject Line Words That Get Opens
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