WebProNews

AOL has reached a deal with Verizon Communications to be the official provider of advertising for the company's online and mobile Web properties.

Under the agreement Verizon will use AOL's Platform A's sales force and its ad-serving, targeting, and inventory management tools to power ads on its online inventory.

Verizon said it would continue to use Platform-A's mobile ad serving platform, Third Screen Media to manage the sale of its mobile Web advertising. Third Screen Media's mobile advertising options include geographic, demographic, content targeting and display.

Reports of Time Warner's talks to combine Yahoo and AOL, values AOL at around $10 billion, not including its dial-up Internet service.

"We felt that Platform-A's combination of advertising assets allowed us to take advantage of the industry's best publisher solutions to maintain this commitment, while providing the greatest overall value for our inventory," said John Harrobin, senior vice president of digital media and marketing, Verizon.

"We have been working with Platform-A's mobile ad serving platform, Third Screen Media, for more than a year now, and they have done a great job connecting large brand advertisers with our mobile network."

Terms of the deal were not released.