Online Shopping By Minorities Increases

By Mike Sachoff - Fri, 03/21/2008 - 14:31

Frequency also rises

Online shopping by African-Americans, Asians, Hispanics and other minorities has increased significantly over the past five years, according to a new report from The Media Audit.

"The 88 markets surveyed for this report have an aggregate adult population of approximately 145 million and 58 million of those adults are members of a minority," says Bob Jordan, president of International Demographics, Inc.

"As a result of their numbers, their increasing tendency to shop online is very significant to most marketers," adds Jordan. International Demographics, Inc. is a 37- year-old market research firm which produces The Media Audit.

Among African-Americans, 40.6 percent now shop online, compared to 27.1 percent five years ago. More than 20 percent now make five or more purchase in a year and 10.9 percent make more than a dozen purchases. The total adult African-American population in the 88 markets surveyed is approximately 17.6 million.

Seventy percent of Asians now shop online, up form 27.1 percent five years ago. More than 20 percent now make five or more purchases in a year and 10.9 percent make more than twelve purchase. The total adult Asian population in 88 markets is estimated to be 9.8 million.

The report found 41.8 percent of Hispanics now shop online, compared to 27.7 percent five years ago. In addition, 23.5 percent of Hispanics make five or more purchases in a year and 12.3 percent make 12 or more purchases. The total adult Hispanic population in the markets surveyed is about 23.3 million.

All other minorities in the survey are grouped and total approximately 8.5 million. Just over 52 percent shop online, 33.9 percent make five or more purchases in a year and 19.5 percent make 12 or more purchases.

Among all adults surveyed, 55.8 percent now shop online, compared to 44.1 percent in 2002. In addition, 35.7 percent made five or more purchase and 19.8 percent made 12 or more purchases.

News Tags: Technology, online shopping, Bob Jordan, Media Audit

About the author:
Mike is a staff writer for WebProNews.

8 Comments

By baby pushchairs (WPN reader) - Thu, 04/02/2009 - 03:35

Online Shopping Keeps Growing So Does Competition

Fueling the sharp increase in online shopping is a result of the dramatic increase in broadband usage. It is not surprising that broadband users are far more likely to shop online. There's no doubt that the amount spent online is growing and will continue to grow at an exponential rate, but what is growing even faster is the level of online competition.

By Ray (WPN reader) - Tue, 03/25/2008 - 14:59

Monorities Shopping online

As a mority myself I am very glad to know online shopping is increasing to the point it is, I look forward to doing business with everyone who find their way to my shopping Web site. I really do think online shopping is the safest way to shop nowadays, especially when people know they are shopping with very reputable merchants. More people are educating themselves on the does and don'ts of shopping online these days, with that new shopping knowledge they gain the confidence to do most of their shopping from home online where they feel safer do so.

We are living in a rapidly changing world in the arena of our choice of shopping, I’m glad to be a part of it.

By Lydia (WPN reader) - Tue, 03/25/2008 - 03:02

Internet has finally caught up with me

Back about 20 years when my daughter was an infant, I discovered the convenience and safety of mail order shopping and bought most of our basic necessities except for groceries by mail. Being Hispanic I can now, with the magic of Internet, include buying great books, music, gifts, etc. It would have to be a special item to get me out to the malls! I've also made available a couple of stores on one of my web sites.

The Silver People Chronicle

By Shasme (WPN reader) - Mon, 03/24/2008 - 10:50

Minority Owned Storefront

As a Native-American female, I have personally begun to trust the internet more for my own purchasing. It's very nice to avoid the "hustle and bustle" of going to the malls. However, as the owner of http://wheelchairsabound.com I am struggling to keep up with the Big Guys as it relates to advertising. I haven't lost my faith, because with the ever increasing shoppers, I'm bound to get more business eventually. I am grateful to Webpronews for keeping me abreast with the lastest web trends.

By Guest (WPN reader) - Mon, 03/24/2008 - 08:26

Minority online shopping is increasing

Minority's have always played an important role in economic buying power. Being a minority myself, ( hispanic and black) we have different cultures, so of course we have different tastes. That's where the merchant comes in and fills that cultural void. Like myself, I own a lingerie company directed to a women needs and wants. I fill that void as minority. And I hope it increases even more over the years as technology changes. www.lingerieforwomen.shopping.officelive.com

By Guest (WPN reader) - Sun, 03/23/2008 - 21:32

ONline shopping

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Our business has obtained Domain names with dot mobi because of this belief.

There are more cell phones in use world wide than televisions, and computers. In many local's a cell phone is the only communicator many have.

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Russ Wilson, for Webintel

By Guest (WPN reader) - Sun, 03/23/2008 - 21:37

URL error in previous post.

In the previous post about using dot mobi domains, I inadvertently gave http://sportsbetting.com instead of http://sportaction.mobi which I had intended.

My sincere apology.

Russ Wilson, for Webintel

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