Apple's "Get a Mac" campaign was awarded The Grand Effie for the Most Successful Marketing Campaign of 2007 last night at the Metropolitan Pavilion in New York.
Because of the Get a Mac campaign, Apple had a market share growth of 42 percent along with record sales and cultural influence.
"After much spirited discussion, the jury unanimously awarded Apple the Grand Effie for its portrayal of the Mac/PC rivalry. They managed to do it with humor, class, and honesty without falling into the trap of overtly negative competitive advertising," said John Butler, Co-Creative Director of Butler Shine Stern & Partners and the 2007 Grand Effie Jury Chair.
Apple's Get a Mac campaign was created by Media Arts Lab/ TBWA and was competing against American Express "My Life. My Card." campaign, California Milk Processor Board "Got Milk?" campaign, Montana Meth Project "Not Even Once, campaign, Pedigree "Pedigree Adoption Drive", campaign, and Phillips Norelco "Bodygroom" campaign.
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