WebProNews

The Yahoo! Buzz Index reports that blogging continues its march on the mainstream .........

"It's considered essential to consume a steady diet of weblogs to keep up with what's hot on the Web. Searches on "blogs" and "blogging" are still surging and both are up over 10% over the past week. We've seen political blogs, MP3 blogs, and food blogs all spike at various times over the last half-year."

Most top blog-related searches at Yahoo revolve around the tools necessary to become a bloger. Searches for "free blog," "create blog," and "blog templates" rank near the top of the blog charts, Yahoo! reports.

They also took a look at searches to see if they could divine some interesting blog trends.

More here.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.