brands Articles

Twitter Users Have Big Impact On Brands
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Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target.

"Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget’s research and education group.

More Marketers Turning To Digital Media For Brand Building

More marketers are using digital media to sell and build stronger relationships with their customers according to a new report from the Direct Marketing Association and David Shepard Associates.

Social Media Users Aim To Influence Others
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Nearly two-thirds (64%) of online Americans use social media, and the majority (84%) of social media users reveal information about themselves via social platforms, according to a new poll from Harris Interactive.

Brands On Facebook And Twitter Favored By Consumers
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People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand’s product or recommend it to a friend, according to a new study by Chadwick Martin Bailey and iModerate Research Technologies.

The study of 1,500 consumers found that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.

More than half (51%) of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow or are a fan of.

Hijacked Brands Reach Record Level In Q4
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Cybercrime syndicates are expanding the base of brands they exploit for online fraud beyond major financial institutions and online merchants, according to a new report from the Anti-Phishing Working Group (APWG).

The number of hijacked brands reached a record 356 in October, up nearly 4.4 percent from the previous record of 341 in August 2009.

Amazon.com Tops In Brand Trust In U.S.

Amazon.com is the top performing brand in the U.S. based on "trust" and "recommendation," according to a new report from Milward Brown.

The report titled "Beyond Trust: Engaging Consumers in the Post-Recession World" was conducted in partnership with The Futures Company and introduces "TrustR," a new metric for understanding the relationship between consumers and brands.

Context Optional Launches Facebook Brand Management Suite

Social marketing company Context Optional has launched Social Marketing Suite (SMS), a customizable platform for brands to manage and build their presence on Facebook.

"Brands that have taken social seriously need to find more efficient ways to stay involved in consumer conversations while keeping pages interesting and free of profanity," said Kevin Barenblat, co-founder and CEO, Context Optional.

Consumers Favor Companies Engaged With Social Media

A majority of consumers react positively when companies respond to postings on social media sites, indicating the value of the channel as way to engage people in a dialogue while building a company’s image, reputation and brand, according to a new study by The Center for Client Retention.

The study found 55 percent of consumers felt positively when companies responded to a social media posting, with only 5 percent reacting negatively and 40 percent remaining neutral.

Using Facebook Traffic to Drive Brand Loyalty
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WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika’s publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.

Majority Of Consumers Want To Interact With Brands Online
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The majority (78%) of new media users interact with brands via new media sites, an increase of 32 percent from 2008 (59%), according to a new report from communications firm Cone.

Facebook Tries Harder at Page Verification
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Facebook has gotten tighter with its policy on page verification. There is now a form that Facebook requires page-owners to fill out in order to verify that they are indeed the rightful owner of a branded page. They have even been sending the form around to some of the larger page owners.

The new form asks users to verify that they are an "authentic representative of the entity" the page represents. Here’s a look at the form itself.

Brands Can Still Do More With Social Media
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When it comes to social media, about 33 percent of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish.

For the report, Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences purchasing decisions. Overall, 80 percent were members of at least one social network and 40 percent were active in two.

Bing-Related Statistics Continue To Rise

Bing is – at least at this early point in its existence – starting to look somewhat like the Energizer Bunny.  New stats regarding both click shares and brand recognition are in, and they seem to just keep going and going (up).

Do You Think Google Favors Big Brands?
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As you may know, Google’s Matt Cutts regularly answers user questions in the form of YouTube videos at Google’s Webmaster Central channel. One recent question he took on goes:

As far as big brands go, why is it that they seem to do well irregardless of relevance, content or links when analyzing keyword placement in search engine result pages?

Online Brand Fraud Poses Challenge To Marketers
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Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council.

The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud.

Study respondents said brand value, trust, integrity and reputation are being significantly damaged because of gray market knock-offs, phishing attacks, cyber squatting, email scams, trademark abuse and copyright/patent infringements.

Are Brands Really the Solution to the Internet “Cesspool?”

Eric SchmidtIn 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."

Top Web Brands and Parent Companies
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Earlier, we looked at the top domains and pages in terms of linking popularity among different linkers. Collectively, they are referred to as the most important domains and pages on the web.

Nielsen Online, however, has looked at the top online companies and brands for the month of March. This data looks at unique audience and time per person spent with each. Take a look at these charts from Nielsen:

Google Wants To Accelerate Brands
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Even though Google doesn’t want to be an advertising agency, the goals they have for their clients mimic what Madison Avenue tries to accomplish each day.

Brands are Conversations

Ok, it’s been a while since I’ve disagreed with CNET’s Elinor Mills–something that rarely happens, as she’s a fantastic journalist–but here goes. :-)

Google, Yahoo Favorite Online Brands

Google and Yahoo are consumer’s favorite online brands, while young adults like MySpace just as much according to a new report from JupiterResearch "Google and Yahoo Are Favorite Brands Online."

Google, Yahoo Win Spots As Top Two Brands

Google’s the best brand!  Well, to be more accurate, it’s the favorite online brand.  And to add still more qualifications, it’s the favorite online brand of about 36 percent of the people who took part in a JupiterResearch study.