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brands Articles

Do You Think Google Favors Big Brands?
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As you may know, Google’s Matt Cutts regularly answers user questions in the form of YouTube videos at Google’s Webmaster Central channel. One recent question he took on goes:

As far as big brands go, why is it that they seem to do well irregardless of relevance, content or links when analyzing keyword placement in search engine result pages?

Online Brand Fraud Poses Challenge To Marketers
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Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council.

The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud.

Study respondents said brand value, trust, integrity and reputation are being significantly damaged because of gray market knock-offs, phishing attacks, cyber squatting, email scams, trademark abuse and copyright/patent infringements.

Are Brands Really the Solution to the Internet “Cesspool?”

Eric SchmidtIn 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."

Top Web Brands and Parent Companies
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Earlier, we looked at the top domains and pages in terms of linking popularity among different linkers. Collectively, they are referred to as the most important domains and pages on the web.

Nielsen Online, however, has looked at the top online companies and brands for the month of March. This data looks at unique audience and time per person spent with each. Take a look at these charts from Nielsen:

Google Wants To Accelerate Brands
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Even though Google doesn’t want to be an advertising agency, the goals they have for their clients mimic what Madison Avenue tries to accomplish each day.

Brands are Conversations

Ok, it’s been a while since I’ve disagreed with CNET’s Elinor Mills–something that rarely happens, as she’s a fantastic journalist–but here goes. :-)

Google, Yahoo Favorite Online Brands

Google and Yahoo are consumer’s favorite online brands, while young adults like MySpace just as much according to a new report from JupiterResearch "Google and Yahoo Are Favorite Brands Online."

Google, Yahoo Win Spots As Top Two Brands

Google’s the best brand!  Well, to be more accurate, it’s the favorite online brand.  And to add still more qualifications, it’s the favorite online brand of about 36 percent of the people who took part in a JupiterResearch study.

Google, Microsoft Are Among “Best Global Brands”

According to a new report from Interbrand, Google is not one of the ten “Best Global Brands 2007”; that, from Mountain View’s perspective, is the bad news.  The good news: at number 20, it’s not too far behind the leaders, and Google’s “brand value” actually increased by 44 percent in the last year.

When is Publishing a Commodity?

As Google’s ad network gets more efficient and Google controls more bits, almost everything in any commercial market is going to sell something, subsidize another commercial interest, or have ads on it. To appreciate how much this trend will grow, just read the comments on my post about using custom search engines.

Internet Brands Acquires Several Car Forums
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Cars, cars, cars – I like ‘em, and it would seem that Internet Brands does, as well.  The company, which already owned sites like Autos.com and CarsDirect, has now bought at least eight popular automotive forums.

Google Gets No Mention On Top Brands List
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It’s somewhat surprising that this is Coca Cola’s first number one spot on Harris’s "Best Brands" poll, considering the amount of money the company spends on branding and the subsequent associations branding has built in the consumer mind.

Are Big Brands Stealing (Buying) the SERPS?
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For a long time, search engine marketers wondered why the big brands were so slow to adopt, why they seemed to be ignoring Google. They may be wishing for the old days, when smaller players with smaller budgets had a better shot at the SERPs.

Double Dipping in Google’s Organic Results

Subdomain Spam

Since Google has been over-representing site authority in their relevancy algorithms many sites like eBay have begun abusing the hole with the use of infinite subdomains. These techniques not only effect branded search results, but also carry over to many other competitive keywords. 

ColdFusion 8 Brands With Adobe
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ColdFusion’s latest version emerges for the first time under the Adobe brand name; it’s changed a lot since its early dot-com days of doing database calls for HTML.

MySpace Brands Itself With Premium Video Content

When News Corp. entered the Internet world with its acquisition of MySpace, the I-World looked at Rupert Murdoch like they were "a-smellin’ onions." Nearly two years later, News Corp. is proving to be one of the Web-savviest companies around.

Big Brands Clueless On Site Search
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Visiting the website for a major consumer brand should lead people to a useful, easily found site search if desired. Vivisimo’s VP of Marketing, Rebecca Thompson, gleefully mocked several big name brands for their unimpressive site search efforts.

Joost Snags Big Brands With Ad Deals

Viacom’s content distribution partner Joost, founded by the creators of Skype, has inked a number of ad deals with very prominent brands.

Second Life: Marketing Fool’s Gold?
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Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience.

Skeptics, however, doubt that such a strategy has any long-term sustainability and is just another example of the bandwagon mentality.

While no one would disagree that staying ahead of the technology curve is a good thing, one has to constantly gauge factors such as feasibility and return on investment when deciding to jump headlong into a new venture.

The Most Popular Brands on Digg

What brands are the most popular with the Digg audience? I did a little research to gather some data so I can figure out what brands are mentioned most on Digg. What I did is I looked at the number of times a story with the brand name in the title, description, or URL has appeared on the Digg homepage in the last year.

Why Google’s Brand is Hurting its Offline Expansion Plans
When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google.

In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to negotiating deals with radio, TV and newspaper markets. As the NYT highlights, many traditional ad channels are very cautious, if not fearful, that Google will enter their space and devalue the existing offering.

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