Brands That Adjust to the New Economy Are Going to be More Successful

Former CKE Restaurants CEO Andy Puzder says that brands that adjust to the new economy are going to be more successful. He says that Walmart and Target adjusted to the new economy and that’s why they are doing great.

Facebook Expands Canvas Marketing Opportunities

Canvas is Facebook’s mobile marketing platform for companies wanting to present a more immersive experience to potential customers. It’s a full-screen mobile ad that Facebook touts as loading nearly instantly and is designed specifically for Android and iOS devices. Using…

87 Million Millennials on LinkedIn Seeking to Change the World

A LinkedIn study recently took a look a Millennials in an attempt to erase the stereotype that they are lazy, entitled and unemployed. “Given the massive amounts of news coverage (44,000 articles and counting), it seems like everyone is desperate…

How To Build Your YouTube Audience, From A Gamers Perspective

YouTube is arguably the most disruptive marketing platform of this decade. Yes, it’s been around since 2005, but only in the last few years is it starting to impact Madison Avenue marketing campaigns. Companies are using YouTube to put their…

Twitter: New Timeline Should Benefit Businesses

On Wednesday, Twitter confirmed reports of a new algorithmic timeline, but stressed that to enable it, users have to do so themselves in settings. In other words, the sky hasn’t fallen as many Twitter users would have had us all…

Facebook Just Gave Pages a Path to Better Visibility

For all intents and purposes, Facebook just gave users more control over what they see in the news feed than ever before. And with it, a pathway (albeit a tough one) for pages to reclaim some post visibility. For weeks…

Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in…

Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a…

Cinemagraphs Could Be the Next Big Thing in Facebook Advertising

Facebook, a company that makes its money selling ad space, has the same problem that everyone who deals in advertising has. How do I capture the consumer’s attention? Or, more aptly put, how do I make people stop and give…

Facebook: Video Is Taking Over, Up 75% in the Last Year

Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they’re already at the party, they should learn how to party harder. We already know…