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All Posts Tagged Tag: ‘Advertising’

Is Facebook Secretly Listening to You to Target Ads?

Facebook knows you pretty well. In fact, I’d be willing to bet that Facebook knows more about what you like and how much you like it than many of your friends. Think about it. You’ve been dropping Facebook subtle and not-so-subtle hints for years. You casually “like” Netflix, The Big Lebowski, and AMC Theaters over the years? Facebook knows you …

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Ad Viewability Contention Rages On

If there’s one hot topic in online advertising in 2015, it’s viewability. It’s causing a lot of disagreements between advertisers and publishers, and it’s the subject of a great deal of confusion and chaos throughout the industry. What are your thoughts on the subject? What needs to be done? How do publishers need to adapt? Should advertisers be more patient? …

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Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 months ahead of the survey, which is up from $57,072 the year prior. On average, they spent 39.1% of their …

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Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and Yahoo Japan. This is the example Twitter showed of a Nissan ad running in the Flipboard app: Rob Emrich, CEO …

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Google Adds Call-Only Campaigns To AdWords

Google announced the launch of new call-only campaigns for AdWords. These let businesses reach customers by prominently showing their phone number, business description, and a call button on the search results page. “People are living their lives online and engaging with your business in new ways,” says AdWords product manager Amit Agarwal. “With smartphones in hand, consumers are increasingly looking …

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LinkedIn Extends Ads To Publisher Sites

There’s something of a trend happening with social media advertising platforms expanding to reach customers on third-party websites away from the actual social networks themselves. LinkedIn is now joining in. The company announced the launch of the LinkedIn Lead Accelerator as well as the LinkedIn Network Display, which extends its platform to “thousands” of publisher sites. “Today LinkedIn marks a …

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Facebook Releases New Product Ads

Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices. “Product ads offer businesses a number of ways to highlight different products on Facebook,” the company says. “Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver …

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Cinemagraphs Could Be the Next Big Thing in Facebook Advertising

Facebook, a company that makes its money selling ad space, has the same problem that everyone who deals in advertising has. How do I capture the consumer’s attention? Or, more aptly put, how do I make people stop and give a damn – if just briefly? Advertising on Facebook has evolved over the years to include the rather in-your-face tactic …

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Facebook Gives Advertisers Relevance Scores For Their Ads

Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users, but it hasn’t made the scores visible to the advertisers until now. Facebook advertisers will now see something that looks like this when they’re looking at their reports: The …

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Auction Insights Launched For Bing Ads In All Markets

Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the company announced that the feature is being expanded to all Bing Ads markets. The feature enables advertisers to see how they’re performing in comparison to other advertisers who are participating in the same auctions. …

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Yelp Is Beefing Up Its Sales Staff

Yelp released its earnings report for the fourth quarter and full year 2014 on Thursday, and as previously reported, the company grew its local advertising accounts by 48% over the course of 2014. Yelp execs discussed the progress of its ad offerings quite a bit during a conference call. The company intends to increase its sales headcount by 40% this …

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Yelp Grew Local Advertising Accounts 48% Over 2014

Yelp just released its earnings report for the fourth quarter and full year 2014. Net revenue for the quarter grew 56% year-over-year as the company grew local advertising accounts by 48% to approximately 84,000. To be clear, Yelp considers local advertising accounts to be all local business accounts from which it recognizes local revenue in a given three-month period. Cumulative …

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