In case you missed it (like I did), Google put out this Chromebook ad a few days ago, making use of Slayer’s Raining Blood: Image via Geeks Of Doom

Bing announced that it will soon launch unique landing pages by match type for Bing Ads. “Want to assign a unique destination URL for each of your bidded keyword match types within the same ad group?” writes Pruitt, on the …

Twitter does not have the kinds of targeting capabilities Facebook has when it comes to advertising. Twitter simply does not know as much about its users as Facebook does. It’s not really the way Twitter operates. However, as the company …

This week, Apple unveiled a bunch of new products. One of them was a new Macbook Pro. The company has released a new ad for the machine, which it has just uploaded to YouTube. Here’s a look: Apple’s Phil Schiller …

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says …

Google will be rolling out some changes to AdWords Conversion Optimizer and Enhanced CPC next month. These include new ad rotation defaults, a “rotate evenly” change, and eligibility for campaigns to switch to “Optimize For Conversions”. In a post on …

Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downloads within AdWords, but this will make for a more complete …

Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look: “The last few years have …

Online advertising does not receive high marks in a new study from Adobe/Edelman Berland. In fact, over 2/3 of consumers say that online ads are just plain annoying, and more than twice as many think that traditional ads are still …

Last year, a company called Vringo sued Google over a couple of patents, and last week, the case began trial in Virginia. The patents are directly related to AdWords and AdSense, which are obviously vital to Google’s revenue. One patent …

Microsoft announced today that it has added keyword destination URLs in Bing Ads for all markets. Bing Ads now support a dedicated field to manage them, and it lets advertisers set specific landing pages for each keyword and match type …

Google announced today that it’s rolling out the ability for retailers in Google Shopping to add promotion to their product listings. This, Google says, will make the listings stand out more. As you may know, Google Shopping now consists of …

If you run a Facebook page and you’re main focus involves increasing your total number of “likes,” you’re doing it wrong. That’s the takeaway from a new study from Napkin Labs. According to their findings, a large majority of your …

Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search. “You’re no longer restricted by these object’s locations; you can apply labels to any campaigns, …

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared …

LinkedIn held its BrandConnect12 event in New York last week, which included a number of interesting marketing discussions with numerous professionals. LinkedIn has now made video of many of these available via its YouTube channel. So, if you wanted to …

Foursquare is in the process of monetization, albeit early in the process. Back in July, the company launched “Promoted Updates,” which amounted to the first-ever ads on the app. They are pay-per-click ads that pop up as users browse locations …

Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year’s first quarters, the firm says there was not a lot of fluctuation in …

Windows 8 will be launching later this month to much fanfare from Microsoft. They obviously hope the operating system does well, but what are their expectations? How many apps does Microsoft expect to have in the Windows Store by early …

Microsoft became one of the good guys earlier this year when they said that Internet Explorer 10 would have the “Do Not Track” option set to on by default. In a perfect world, it would tell online advertisers that a …

Last week, Facebook announced that it surpassed a billion users, and launched a new ad comparing the social network to chairs. Jokes were made, and parody videos were constructed. This one compared Facebook to toilets. This one brought up heroin …