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All Posts Tagged Tag: ‘Advertising’

AdWords Accounts With Multiple Campaign Types Get Improved Reporting

Google said it’s about to roll out three new features in AdWords that will help multi-channel advertisers manage their reporting and find insights that matter most more easily. These include the ability to find your account by campaign type, the ability to see more relevant columns more quickly, and the ability to apply column sets based on goals. “For advertisers …

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YouTube’s Ad-Free Subscription Offering Is on the Horizon

Apart from Justin Bieber videos and comment trolls, ads are the most annoying thing about YouTube. But most of us have come to accept that we’re going to have to watch five, 15, or god forbid 30 seconds of an ad before our video plays – and even during our video plays if the video is long enough. It’s just …

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You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one year. Globally, the amount of video from people and brands in News Feed grew 3.6x year-over-year. And that was as …

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Here Are the Brands Using Instagram’s New Carousel Ads

Last month, Instagram announced a new ad unit called Carousel. It lets brands add multiple photos to a single post, which users can cycle through by swiping left. The Carousel ads also feature a link to a site of the business’ choice, making it easy for them to get users from Instagram to their official product pages. Now, Instagram is …

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Report: Social Networks Surpassed 2 Billion Users For First Time Last Year

There’s a new report out from Strategy Analytics, which looks at the growth in usage and advertising spend across major social networks. One of the more interesting findings is that social network usage surpassed 2 billion users for the first time in 2014, with Facebook accounting for 68%. Ad spend across the various social networks grew by 41% globally reaching …

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Twitter Ads, Coming Soon to Your Profile

One of Twitter’s main goals – just like Facebook or any other social network – is the find that perfect balance between advertising and a pleasant user experience. That’s why the company is reportedly torn on whether or not to implement autoplay videos in users’ timelines. That’s why you hear Twitter execs discussing “ratios” all the time (one sponsored tweet …

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Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, but that few are currently buying programmatically. According to the study, two in five (41%) marketers said mobile programmatic advertising …

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Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear

Pinterest has been developing new machine learning models to improve its home feed, under the banner of “Pinnability”. “The more people Pin, the better Pinterest can get for each person, which puts us in a unique position to serve up inspiration as a recommendation engine on an ongoing basis,” a spokesperson for Pinterest tells WebProNews. “Home feed is the most …

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Film Takes On Yelp Extortion Claims

Well, it was probably only a matter of time. Someone is making a documentary about Yelp and its alleged “extortion” practices. It’s called Billion Dollar Bully, and it’s raising funds on Kickstarter as we speak. Would you be interested in seeing this film? Let us know in the comments. The project comes from Prost Productions and Director/Producer Kaylie Milliken, who …

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Facebook Tells Marketers About What Users Are Saying

Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Facebook, so they can better optimize their strategies. Would you, as a business, like to get ahold of this data? As a user, are you okay with Facebook …

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Twitter Lets Advertisers Reach ‘Partner Audiences’

Twitter announced a new offering for its advertisers, enabling them to reach people from audiences created by its Marketing Platform partners. Advertisers will be able to target Twitter Ads at users who have shown “powerful signals of intent” off of Twitter. “For example, by using a partner to provide the desired audience, an auto brand can connect with audiences that …

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Google Finally Launches AdWords App

Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It’s hard to believe Google is just now offering such an app, but better late than never, right? Advertisers can use the app to view and manage ad performance. It lets you view campaign stats, update bids and budgets, get …

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