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Another Record For Internet Ad Revenues Another Record For Internet Ad Revenues

Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a record high of $20.1 billion. That’s an increase of 18% over the …

Pinterest’s ‘Promoted Pin’ Ads Make Their Debut Pinterest’s ‘Promoted Pin’ Ads Make Their Debut

Today is the first day that you might see some advertisements on Pinterest. The company has just announced that their “promoted pin” test, which they announced a couple of weeks ago, has officially begun. “We wanted to let you know …

Facebook Reworks Ad Buying/Reporting To Focus On Specific Objectives Facebook Reworks Ad Buying/Reporting To Focus On Specific Objectives

Facebook announced on Tuesday that it has redesigned its ad buying and reporting tools to reflect a more objective-based buying and reporting approach. Essentially, the goal is to let advertisers state their objectives, and deliver on that accordingly, rather than …

Kate Upton & Snoop Dogg Are Now Selling Hot Pockets Kate Upton & Snoop Dogg Are Now Selling Hot Pockets
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Good job, Hot Pockets. You’ve hit on everything the internet loves – Kate Upton, microwavable meat pouches, that Biz Markie song, and fantastic “herbs,” which Snoop Dogg knows a thing or two about: Tastes so good Gotta lick your lips …

Microsoft Launches ‘Bing Offers Card-Linked’ Deals Microsoft Launches ‘Bing Offers Card-Linked’ Deals

Earlier this year, Bing announced Bing Offers, its latest foray into the local deals space. The product launched across the United States. Today, the company has announced an expansion of that with “Bing Offers Card-Linked”. This is a program they’re …

Instagram Ads Are Here, the Salad Days Are Over Instagram Ads Are Here, the Salad Days Are Over

Last month, as Instagram crossed the 150 million user mark, business operations head Emily White told us that we could expect the company to start experimenting with ads some time within the next year. We didn’t really have any specifics …

Bing Ads Finally Get Those Skype-Integrated Call Extensions Bing Ads Finally Get Those Skype-Integrated Call Extensions

Earlier this year, we reported that Bing was readying Skype-integrated click-to-call mobile ads, and now it has finally announced them. On the Bing Ads blog, Microsoft’s Ambrish Verma introduced Bing’s new Call Extensions, which work across all devices, and utilize …

Facebook Launches New Call To Action Options For Mobile App Ads Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, …

Google Web Designer Launched In Public Beta Google Web Designer Launched In Public Beta
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Google announced on Monday that it has launched Google Web Designer, a new HTML5 design tool, in public beta. The tool is geared toward ad creation, but can be used for webpages. It lets you create animated HTML5 creative, view …

Yelp On Fake Reviews: Don’t Worry, We’ve Got This Yelp On Fake Reviews: Don’t Worry, We’ve Got This
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Last week, a study from Harvard Business School came out looking at Yelp review fraud, suggesting that about a fifth of Yelp restaurant reviews are fake. Do you trust reviews you read on Yelp? Let us know in the comments. …

Barilla Pasta: Traditional Families Only in Ads Barilla Pasta: Traditional Families Only in Ads
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After all of the backlash Chick-Fil-A CEO Dan Cathy faced last summer for his comments on traditional marriage, it’s a little surprising to see another major company make headlines for a similar issue. During a radio interview on Wednesday, Barilla …

Facebook Promises More Relevant Ads with Algorithm Tweak Facebook Promises More Relevant Ads with Algorithm Tweak
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Ads are just a part of your Facebook news feed now. Whether they’re sponsored stories, page post ads, suggested posts, or whatever – the point is that they are there and they’re not going anywhere. With that in mind, Facebook …

Google Launches New Ad Creation Solution ‘Ready Creatives’ Google Launches New Ad Creation Solution ‘Ready Creatives’

Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Ready Ad Gallery. With Ready Image Ads, advertisers can add their URLs, and it …

Mobile Ads Are Getting Better At Fueling Consumer Purchase Intent Mobile Ads Are Getting Better At Fueling Consumer Purchase Intent

The effectiveness of mobile ads has long been debated, but data compiled by comScore appears to suggest that they’re only getting more effective as time goes on. Perhaps better for marketers yet is that mobile ads are getting better where …

Exclusive: StumbleUpon CEO Gives Us A Big Update About What We Can Soon Expect Exclusive: StumbleUpon CEO Gives Us A Big Update About What We Can Soon Expect
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StumbleUpon has been around since 2001, providing a unique way for Internet users to find websites and pages related to topics they’re interested in. The company has long provided a method of content discovery that has for one, gone virtually …

Yahoo: Maybe Yahoo Bing Network Isn’t Doing Too Bad After All Yahoo: Maybe Yahoo Bing Network Isn’t Doing Too Bad After All

Earlier this year things weren’t looking incredibly great for the Yahoo Microsoft search deal. Yahoo CEO Marissa Mayer made comments at the Goldman Sachs Technology and Internet Conference, expressing disappointment with the results. If a blog post from Yahoo today …

Pinterest Ads Are Coming, CEO Promises They Will Be Tasteful and Useful Pinterest Ads Are Coming, CEO Promises They Will Be Tasteful and Useful
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Pinterest is finally going to start experimenting with ads. CEO and co-founder Ben Silbermann made the announcement today on the Pinterest blog, promising that the new promoted content with be both tasteful and useful. “Pinterest is where you keep your …

Danica Patrick Better For Go Daddy’s Brand Than Van Damme? Danica Patrick Better For Go Daddy’s Brand Than Van Damme?
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Earlier this month, we reported that Go Daddy has dropped the GoDaddy girls in favor of a new “ass-kicking” small business message in its advertisements. They kicked this new strategy off during the NFL season opener with an ad featuring …

W3C Appoints Two New Co-Chairs To Do Not Track Working Group W3C Appoints Two New Co-Chairs To Do Not Track Working Group

The Do Not Track negotiations that have been taking place between advertisers and privacy advocates took a heavy blow yesterday when the Digital Advertising Alliance announced that it would be leaving the talks. Their departure caused some to wonder if …

Google Will Now Let You Use AdSense Ads On HTTPS Pages Google Will Now Let You Use AdSense Ads On HTTPS Pages
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Google announced on Monday that AdSense publishers can start putting ads on HTTPS pages as more sites move to this more secure protocol. “Many websites, like e-commerce sites and social networking sites, use the HTTPS protocol to protect their users’ …

Should The Government Regulate Paid Content? Should The Government Regulate Paid Content?
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Online advertising has changed. It used to be that Web sites would have a few banner ads or side bar ads to bring in revenue. Then consumers started to use adblockers and other methods to ignore these ads. That’s when …