In order to be successful at YouTube advertising, you’ll need a good guide to get there. More in the article below.
AWS Bastion Aims to Help Advertisers Work Within Data Privacy Rules
AWS is preparing to unveil a new tool that aims to help advertisers work within the various data privacy rules that are currently hindering them.
What Can Marketing Firms Learn From Real Estate Advertising?
What can marketing firms learn from real estate advertising? Read on to the following article for more tips in the space.
How to Find a Perfect Audience
Finding a perfect audience of your tribe in order to more efficiently market and advertise to benefit your brand matters.
Microsoft Advertising Can Now Import Facebook Ads
Microsoft has announced its Advertising platform can now import Facebook Ads.
Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’
A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”
Google Under Closer Scrutiny From German Antitrust Watchdog
Google has been labeled a company of “paramount significance” by the German antitrust watchdog, opening the door for more scrutiny.
UK Takes Aim at Adtech, Warns Against Unlawful Behavior
Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior.
Google Joins Exclusive $2 Trillion Club
Google has joined the $2 trillion club, becoming only the third US company to cross the threshold, thanks to a surge in its stock price.
Reddit 1-800 Flowers Ad Goes Viral
Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.
Reddit Hits $10 Billion Valuation
Reddit has secured another round of funding, bringing the social media company’s valuation to $10 billion.
FTC Official Blasts Facebook’s Actions Against Researchers
The FTC’s Acting Director of the Bureau of Consumer Protection, Samuel Levine, has written an open letter blasting Facebook’s recent actions.
Facebook Bans Researchers Investigating It
Facebook is taking action, that appears to be retaliatory, against researchers that are investigating it.
Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators
Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program.
Third-Party Cookies Get a Stay of Execution as Google Postpones Plans
Google is pushing back its plans to eliminate support for third-party cookies, buying the advertising industry more time to adapt.
French Competition Authority Fines Google $267 Million
The French Competition Authority has fined Google $267 million for favoring its own advertising services and abusing its dominant position.
Verizon Media Sold to Apollo Funds
Following reports Verizon was exploring a sale of Yahoo and AOL, its Verizon Media business is being sold to Apollo Funds.
Alphabet Scores Big on Google Ad Revenue
Alphabet released its latest results, reporting a strong quarter on rebounding ad revenue for Google.
Daily Mail Newspaper Files Antitrust Lawsuit Against Google
The Daily Mail has filed an antitrust lawsuit against Google, claiming the search giant wields too much advertising power and newspapers see little in return.
J.P. Morgan Raises Alphabet Price Target
J.P. Morgan has raised the price target for Alphabet stock to $2,575 from $2,390, citing the company’s fundamentals.