Twitter CFO Ned Segal says that Twitter’s work over the last couple of years designed to improve advertiser ROI and success on the platform is starting to resonate with advertisers.
Apple Search Advertising: Their Next Multi-Billion Dollar Business?
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within the App Store.
Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower
Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive.
Experiential Advertising – Where Live Advertising is Exploding
There’s a lot of talk all over advertising that advertising is dead as we know it. And that’s true, dead advertising is dead but live advertising is exploding, and it’s called experiential.
People Don’t Buy Products, They Buy Stories
“Everybody has a different story in their mind, everybody went through different things in life, and that these numbers on our ads manager are not numbers, they’re people that see our ad,” says Malol.
Facebook Tightens the Noose on Local Marketers and this is a HUGE Mistake
As of this writing Facebook’s stock price is down nearly 4 percent today after its co-founder and CEO Mark Zuckerberg said that Facebook is going to deemphasize news and marketing posts in order to make the social platform more social.…
5 Google Adwords Mistakes Every Online Marketer Should Avoid Making
There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful…
Google Removed 1.7 Billion Bad Ads in 2016
Google more than doubled the amount of ads it took down in 2016 from its platform compared to 2015, removing over 1.7 billion “bad” ads. Why take down so many ads? “Ultimately, bad ads pose a threat to users, Google’s…
How Chrome Digital Signage Drove Traffic to The Statue of Liberty Website
I ran across a story on Google’s Connected Workspaces blog how digital signage powered by Google Chrome was used to drive website traffic to the Statue of Liberty and to make the store underneath it more engaging. Evelyn Hill, the…
What Marketers Can Expect From LinkedIn in 2017
With the backing of Microsoft, LinkedIn has big plans to increase its effectiveness for marketers in 2017. Russ Glass, LinkedIn Marketing Solutions’ Head of Products, was interviewed by LinkedIn Account Executive at Vivek Venugopal: Venugopal: What about LinkedIn has kept…