Infographic Shows Facebook and Instagram Ad Specs For 10 Objectives

Chris CrumMarketing & Advertising, SocialMediaNews

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In the past week or so, Facebook has revealed how many active advertisers it has on both Facebook and Instagram.

Facebook has surpassed 3 million after just passing the 2.5 million milestone 6 months ago. Instagram has surpassed 200,000 after only making ads broadly available in the fall.

WebpageFX has put together a helpful infographic (via AdWeek) looking at ad specifications and dimensions for Facebook and Instagram across ten different objectives. These include: clicks to website, website conversions, page post engagement, page likes, app installs, app engagement, local awareness, event responses, offer claims, and video views.

Take a look.


Facebook and Instagram have both gotten some pretty important new ad tools in recent months. You can read about what Facebook has added recently here. We look at recent additions to the Instagram toolbox here.

Images via Facebook, WebpageFX

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.